Field Marketing Manager Lead

Addepar, Inc.; New York (NY); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Equity

Global Hybrid Workforce

Flexible Time Off

Benefits Packages

Learning & Development Allowance

Dynamic Team

Job summary

Addepar, Inc. is seeking a Manager of Field Marketing to lead the global events portfolio, including flagship conferences and regional activations.

The role sits at the intersection of business strategy, content, and event experience, partnering with GTM, Product Marketing, and executive leadership to drive awareness and pipeline. You will manage a three-person team, ensure coherent program mix, and own the AddeConf conference from agenda to post-event activation.

Qualifications

• 6+ years in field marketing, event marketing, or closely related B2B marketing.
• 2+ years managing a team.
• Proven track record building and managing event budgets with ROI reporting.
• Ability to influence and align senior stakeholders across cross-functional orgs.
• Knowledge of SFDC, Marketo, and On24 preferred.
• Background in fintech, wealth management, or enterprise SaaS strongly preferred.

Responsibilities

• Lead, coach, and develop a team of three field marketers, setting clear goals and accountability.
• Own the end-to-end execution of global events portfolio and AddeConf, including agenda, content, design, and logistics.
• Align the events calendar to territory priorities, pipeline goals, product launches, and campaigns.
• Own events analytics: leads, pipeline influence, meetings, cost per lead, NPS, ROI; drive data-driven decisions.
• Collaborate with GTM, Product Marketing, R&D and executive leadership to drive awareness and pipeline.
• Travel domestically and internationally to support events and maintain visibility with clients and partners.

Skills

Field marketing leadership

Team management

Events portfolio management

Budgeting & ROI reporting

Cross-functional alignment

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce (SFDC)

Marketo

On24

Job description

• We are looking for a Manager, Field Marketing to join our Field Marketing & Advocacy team
• This role owns how Addepar shows up at events across the globe — from national industry conferences and trade shows to our annual user conference, executive summits, and regional community programs
• You will support the strategy, lead the team, and ensure every program Addepar runs delivers measurable brand and business impact
• You will manage a team of three: two Field Marketing Managers focused on industry events and regional activations, and a Strategic Events Program Manager who owns our client event programs
• Your job is to ensure the team is aligned, the portfolio is coherent, and that every event has a clear strategic purpose and is executed at the highest level
• You will operate at the intersection of business strategy, content, and event experience. You will partner closely with GTM, Product Marketing, R&D and executive leadership to ensure events drive awareness, deepen client relationships, accelerate pipeline, and reinforce Addepar’s position as a market leader
• Team Leadership & Development:
• Lead, coach, and develop a team of three field marketers — setting clear goals, maintaining high standards, and creating an environment where the team does their best work
• Help establish & reinforce roles, responsibilities, and success metrics for each team member, ensuring accountability against event targets, deadlines, and quality standards
• Global Events Strategy + Annual Conference Management:
• Manage Addepar’s global events portfolio — providing your expert opinion on which events and programs to invest in, how to allocate team and budget resources, and how the full calendar connects to GTM priorities and business outcomes
• Align the events calendar to territory priorities, pipeline goals, product launches, and campaigns
• Own the end-to-end execution of our annual user conference, AddeConf, including agenda setting, content creation, event design, logistical oversight and pre- and post-event activation
• Continuously evaluate the events portfolio — cutting what’s underperforming, doubling down on what works, and identifying new opportunities as the business grows globally
• Cross-functional Alignment & Stakeholder Management:
• Serve as the point of contact across the organization for all things events
• Drive alignment across internal stakeholders before, during, and after each program: ensuring Sales knows their role, Product Marketing’s messaging is reflected, and AM teams are briefed on their accounts
• Performance Measurement & Reporting:
• Own the events analytics function — building and maintaining a performance dashboard that tracks KPIs across all programs: leads generated, pipeline influenced, meetings held, cost per lead, NPS, and ROI
• Drive a culture of data-informed decision-making within the team, using post-event insights to continually improve strategy and execution
• Budget & Operations:
• Manage the full Field Marketing events budget — including allocation across programs, spend tracking, and accountability for ROI
• Ensure the team maintains operational excellence across procurement, vendor contracts, invoicing, compliance submissions, and lead capture processes
• Travel to key events domestically and occasionally internationally to support the team and maintain visibility with clients, partners, and internal stakeholders

Benefits

• Equity: Stretch the idea of ownership beyond your day-to-day and take pride in being an owner in the growth of Addepar
• Global Hybrid Workforce: Whether you work remotely or on-site, you’ll have the opportunity to build and collaborate with colleagues around the world
• Flexible Time Off: Spend time traveling, celebrating with friends and family or relax on your schedule
• Benefits Packages: Competitive medical, dental and vision benefits along with a monthly wellness allowance to keep you healthy and happy
• Learning & Development Allowance: Your continued growth and development are important to us
• Dynamic Team: Strong investment in the best talent at the intersection of technology and finance

Proven experience owning a broad events portfolio: from large-scale flagship conferences to executive programs and regional activations6+ years in field marketing, event marketing, or a closely related B2B marketing discipline — with 2+ years managing a teamProven track record of building & managing event budgets and reporting performance against pipeline and ROI metricsDemonstrated ability to influence and align senior stakeholders across complex, cross-functional organizationsKnowledge of SFDC, Marketo and On24 preferredBackground in fintech, wealth management, financial services, or enterprise SaaS strongly preferred