Global Executive Campaigns & Briefing Center Lead

Vercel Inc.; San Francisco (CA); On-site; USD 150,000 - 207,000; Full time

Benefits offered by this job

Equity

Healthcare

Mentorship & events

Flexible Time Off

WFH space budget

Job summary

Vercel seeks an Integrated Campaign Manager to own global multi-channel campaigns that raise awareness, adoption and pipeline for our platform and developer tools. You will lead executive engagement programs, including roundtables and an Executive Briefing Center, partnering with Sales, Product, Marketing, and the executive team to scale impact.

This builder role defines the engagement strategy, playbook, content and measurement framework, with in-office anchor days Monday, Tuesday and Friday in

Qualifications

• 6+ years of B2B marketing experience, with 3+ years leading integrated or demand generation campaigns — within developer tools, cloud infrastructure or other technical SaaS products.
• A proven track record of owning full funnel campaigns end to end, with clear pipeline and revenue impact you can point to.
• You have run high-stakes programs involving C-level customers and internal executives, and you are calm and precise under pressure.
• Exceptional program management skills: you juggle many briefings at different stages without letting details slip.
• Strong business acumen and the ability to translate account strategy into a compelling briefing agenda.
• Confident communicator who can brief a CEO, coach a speaker, and negotiate with a vendor in the same afternoon.
• Comfortable with a technical audience and product; you can hold your own in conversations about developer platforms, cloud infrastructure, and AI.
• Data-oriented: you measure what matters and can articulate program ROI to leadership.
• Based in or willing to relocate to the San Francisco Bay Area, with flexibility for occasional travel.

Responsibilities

• Own the end-to-end strategy, planning, and execution of Vercel's global integrated campaigns, from big-idea development through channel activation, measurement, and iteration.
• Translate product and business priorities into campaign narratives and messaging architectures tailored to distinct audiences: developers, full-stack teams, product leaders, and enterprise buyers.
• Orchestrate multi-channel programs across paid, owned, and earned channels in partnership with Growth, Digital, and Performance Marketing, ensuring every touchpoint ladders up to a unified story.
• Develop and own Vercel’s executive engagement strategy, defining priority audiences, program formats, annual themes, and engagement journeys aligned with company and go-to-market priorities
• Design, launch, and operate Vercel’s Executive Briefing Center program, including its intake process, qualification criteria, scheduling workflows, service standards, and measurement framework
• Partner with Sales and account teams to define briefing objectives, build customized agendas, and align each experience to the customer’s business priorities and the opportunity strategy
• Develop cohesive executive-level narratives and program themes in partnership with Product Marketing, Brand, Communications, and Content
• Recruit, brief, and coach executive and technical speakers, ensuring every interaction is relevant, credible, and consistent with Vercel’s company and product narrative
• Own the end-to-end experience for executive briefings and events, including programming, space design, demos, technology, hospitality, catering, branding, and attendee communications
• Build and maintain a scalable library of executive content, discussion frameworks, customer stories, briefing modules, and demo experiences
• Manage program operations, including budgets, vendors, capacity planning, briefing and event calendars, and cross-functional workbacks
• Define and report on program performance, including executive engagement, priority-account participation, pipeline influenced, deal acceleration, relationship progression, repeat participation, and attendee satisfaction

Job description

Vercel seeks an Integrated Campaign Manager to own global multi-channel campaigns that raise awareness, adoption and pipeline for our platform and developer tools. You will lead executive engagement programs, including roundtables and an Executive Briefing Center, partnering with Sales, Product, Marketing, and the executive team to scale impact.

This builder role defines the engagement strategy, playbook, content and measurement framework, with in-office anchor days Monday, Tuesday and Friday in