Global Events Strategy Leader

Insightsoftware; United States; Remote; USD 160,000 - 201,000; Full time

Job summary

insightsoftware is seeking a Senior Director, Global Events to lead the global events strategy across its three product brands. You will own the portfolio, budget of over $3M, and a global team, partnering with Sales, Brand, Product Marketing to drive pipeline through live, virtual, and hybrid formats.

This senior role reports to the CMO and requires 10+ years in B2B software events, strong vendor negotiations, and a data-driven mindset.

Qualifications

• 10+ years leading corporate events in B2B software.
• 5+ years managing a distributed multi-region team.
• Global events portfolio ownership with $3M+ budget.
• Experience with in-person, virtual, and hybrid formats.
• Strong negotiation with vendors and data-driven ROI.

Responsibilities

• Set annual global events strategy and calendar across brands.
• Define event goals, audiences, pipelines and follow-up plans.
• Oversee end-to-end delivery: logistics, booths, sponsorships, staff.
• Lead vendor negotiations and manage risk.
• Ensure lead routing and post-event follow-up within SLAs.
• Deliver flagship events like sales kickoff and President's Club.
• Build and manage global events team and budget.
• Collaborate with Revenue Marketing, Brand and Product Marketing.

Skills

Leadership

Global events

Vendor negotiations

Strategic planning

Cross-functional collaboration

Executive communication

Travel flexibility

Data-driven decisions

Education

Bachelor's degree in Events/Marketing/PR

Tools

Wrike

Salesforce

Marketing automation

MS Office

Job description

insightsoftware is seeking a Senior Director, Global Events to lead the global events strategy across its three product brands. You will own the portfolio, budget of over $3M, and a global team, partnering with Sales, Brand, Product Marketing to drive pipeline through live, virtual, and hybrid formats.

This senior role reports to the CMO and requires 10+ years in B2B software events, strong vendor negotiations, and a data-driven mindset.