Global Events & Growth Marketing Lead

Webhosting; Northern (KY); Hybrid; USD 145,000 - 165,000; Full time

Benefits offered by this job

Healthcare for family

401K

RSU grants for full-time employees

ESPP program

Flexible vacation policy

Maternity & paternity leave

MacBook Pro with workstation stipend

Childcare bonus

Fertility treatment and support

Healthy work-life balance culture

Job summary

Backblaze is seeking an Event Marketing Manager to lead the planning, execution and measurement of its global events program, driving strategy beyond logistics and delivering integrated campaigns from concept through post-event analysis.

You will collaborate with Demand Gen, Product Marketing, Content, Digital Marketing, Sales, and Customer Success to build plans, define objectives, target audiences, and success metrics, and ensure flawless onsite experiences that reinforce our brand and

Qualifications

• Develop and execute a comprehensive event strategy aligned with company and GTM objectives.
• Evaluate and prioritize event investments based on business impact, target audience, and ROI.
• Build annual and quarterly event plans that support pipeline generation, customer engagement, brand awareness, and strategic partnerships.
• Continuously identify new event opportunities and innovative ways to engage target audiences.
• Own the complete event lifecycle: from strategy, planning, budgeting, and execution through post-event analysis.
• Build integrated marketing campaigns around each event in partnership with Demand Generation, Product Marketing, Content, Digital Marketing, Sales, and Customer Success.
• Define campaign objectives, messaging, target audiences, promotional plans, and success metrics.
• Ensure every event has a clear pre-event, onsite, and post-event engagement strategy.
• Serve as the central program manager across Marketing, Sales, Product, Executive Leadership, Operations, Finance, Legal, and external vendors.
• Align stakeholders on goals, timelines, responsibilities, and deliverables.
• Manage agency and vendor relationships while ensuring projects stay on time and within budget.
• Enable internal teams with event plans, briefing materials, messaging, and follow-up processes.
• Deliver exceptional onsite experiences that reflect the company’s brand and create meaningful customer engagement.
• Oversee logistics including venue selection, booth design, sponsorship execution, executive speaking opportunities, customer meetings, hospitality, and event operations.
• Anticipate risks, solve problems proactively, and ensure flawless execution under pressure.
• Define KPIs and success metrics for every event.
• Analyze pipeline contribution, influenced revenue, attendee engagement, meetings, customer outcomes, and overall ROI.
• Present clear post-event readouts with insights, recommendations, and optimization opportunities.
• Use data to continuously improve event strategy, campaign performance, and budget allocation.
• Think like a marketer, not just an event planner.
• Connect every event to measurable business outcomes.
• Build strong partnerships across teams to deliver integrated event experience.
• Balance strategic thinking with flawless execution.
• Continuously optimize programs using data and customer insights.
• Create exceptional experiences that strengthen our brand and accelerate growth.

Job description

Backblaze is seeking an Event Marketing Manager to lead the planning, execution and measurement of its global events program, driving strategy beyond logistics and delivering integrated campaigns from concept through post-event analysis.

You will collaborate with Demand Gen, Product Marketing, Content, Digital Marketing, Sales, and Customer Success to build plans, define objectives, target audiences, and success metrics, and ensure flawless onsite experiences that reinforce our brand and