Global Events Strategy Lead

Highspring; Nashville (TN); On-site; USD 100,000 - 120,000; Full time

Job summary

Highspring in Nashville is seeking a Senior Marketing Manager, Events to own and evolve the global events program—from strategy to execution. This high-visibility role partners with senior leadership and field teams, leading a team of events specialists to build scalable, revenue-driving events.

You will design a varied portfolio across webinars, executive dinners, conferences, and in-person experiences, translating business goals into an annual roadmap, while ensuring brand consistency and ROI.

Qualifications

• Bachelor's Degree in Marketing or related field.
• 6-8 years of B2B marketing with events ownership.
• Proven track record managing organic and paid event strategies.
• Deep understanding of social media platform best practices.
• Experience with DSMN8 and executive thought leadership.
• People management is preferred but not required.
• Strong writing and storytelling skills for varied audiences.
• Analytical mindset to derive insights from data and advise action.
• Content planning & creation; campaign management experience.
• Willing to travel at least 25% for events.

Responsibilities

• Lead, mentor, and empower a high-performing events team.
• Design and execute a balanced event portfolio across webinars, CPE programs, conferences, and in-person experiences.
• Translate business goals into a clear annual events roadmap.
• Apply and evolve a tiered event model for consistency and scalability across markets.
• Own outcomes, timelines, and quality of events; guide stakeholder choices on formats.
• Balance global consistency with local flexibility while protecting brand and ROI.
• Develop multi-channel promotion strategies to drive registrations and ROI.
• Coordinate materials for sales-led attendee outreach.
• Improve event planning workflows, timelines, and playbooks.

Skills

Event management

Team leadership

Strategic planning

Communication

Public speaking

Education

Bachelor's degree in marketing

Tools

DSMN8

Job description

Highspring in Nashville is seeking a Senior Marketing Manager, Events to own and evolve the global events program—from strategy to execution. This high-visibility role partners with senior leadership and field teams, leading a team of events specialists to build scalable, revenue-driving events.

You will design a varied portfolio across webinars, executive dinners, conferences, and in-person experiences, translating business goals into an annual roadmap, while ensuring brand consistency and ROI.