Global Events Strategy & Campaigns Lead

Backblaze; United States; On-site; USD 145,000 - 165,000; Full time

Benefits offered by this job

Healthcare benefits

401(k)

RSU grants

ESPP program

Flexible vacation

Parental leave

MacBook Pro + workstation stipend

Commuter benefits

Learning & development

Job summary

Backblaze is seeking an Events Manager in the United States to lead planning, execution, and measurement of a global events program. The role goes beyond logistics, driving business outcomes through integrated campaigns from concept to post-event analysis.

The ideal candidate combines strong project management with marketing acumen, aligning events within an overall GTM strategy and creating memorable experiences that generate measurable results. Travel may be required.

Qualifications

• 7+ years of experience managing B2B marketing events, field marketing, or integrated programs.
• Ability to develop event strategy, not just logistics.
• Experience managing end-to-end integrated marketing campaigns.
• Experience managing international events.
• Strong project management with multiple complex initiatives.
• Partnership with Sales, Product Marketing, Demand Gen, CSM, Exec Leadership, Ops.
• Analytical mindset with marketing performance, pipeline impact, ROI.
• Excellent communication and stakeholder management.
• Comfortable in a fast-paced, high-growth environment with shifting priorities.
• Willingness to travel as required.

Responsibilities

• Develop and execute a comprehensive event strategy aligned with GTM objectives.
• Own end-to-end event lifecycle: planning, budgeting, execution, post-event analysis.
• Lead cross-functional teams across Marketing, Sales, Product, and Operations.
• Deliver exceptional onsite experiences and sponsorship opportunities.
• Define KPIs and analyze pipeline impact, ROI, and attendee engagement.

Skills

B2B events

Integrated campaigns

Cross-functional leadership

Project management

Metrics & ROI

Job description

Backblaze is seeking an Events Manager in the United States to lead planning, execution, and measurement of a global events program. The role goes beyond logistics, driving business outcomes through integrated campaigns from concept to post-event analysis.

The ideal candidate combines strong project management with marketing acumen, aligning events within an overall GTM strategy and creating memorable experiences that generate measurable results. Travel may be required.