Event Marketing Manager

Webhosting; Northern (KY); Hybrid; USD 145,000 - 165,000; Full time

Benefits offered by this job

Healthcare for family

401K

RSU grants for full-time employees

ESPP program

Flexible vacation policy

Maternity & paternity leave

MacBook Pro with workstation stipend

Childcare bonus

Fertility treatment and support

Healthy work-life balance culture

Job summary

Backblaze is seeking an Event Marketing Manager to lead the planning, execution and measurement of its global events program, driving strategy beyond logistics and delivering integrated campaigns from concept through post-event analysis.

You will collaborate with Demand Gen, Product Marketing, Content, Digital Marketing, Sales, and Customer Success to build plans, define objectives, target audiences, and success metrics, and ensure flawless onsite experiences that reinforce our brand and

Qualifications

• Develop and execute a comprehensive event strategy aligned with company and GTM objectives.
• Evaluate and prioritize event investments based on business impact, target audience, and ROI.
• Build annual and quarterly event plans that support pipeline generation, customer engagement, brand awareness, and strategic partnerships.
• Continuously identify new event opportunities and innovative ways to engage target audiences.
• Own the complete event lifecycle: from strategy, planning, budgeting, and execution through post-event analysis.
• Build integrated marketing campaigns around each event in partnership with Demand Generation, Product Marketing, Content, Digital Marketing, Sales, and Customer Success.
• Define campaign objectives, messaging, target audiences, promotional plans, and success metrics.
• Ensure every event has a clear pre-event, onsite, and post-event engagement strategy.
• Serve as the central program manager across Marketing, Sales, Product, Executive Leadership, Operations, Finance, Legal, and external vendors.
• Align stakeholders on goals, timelines, responsibilities, and deliverables.
• Manage agency and vendor relationships while ensuring projects stay on time and within budget.
• Enable internal teams with event plans, briefing materials, messaging, and follow-up processes.
• Deliver exceptional onsite experiences that reflect the company’s brand and create meaningful customer engagement.
• Oversee logistics including venue selection, booth design, sponsorship execution, executive speaking opportunities, customer meetings, hospitality, and event operations.
• Anticipate risks, solve problems proactively, and ensure flawless execution under pressure.
• Define KPIs and success metrics for every event.
• Analyze pipeline contribution, influenced revenue, attendee engagement, meetings, customer outcomes, and overall ROI.
• Present clear post-event readouts with insights, recommendations, and optimization opportunities.
• Use data to continuously improve event strategy, campaign performance, and budget allocation.
• Think like a marketer, not just an event planner.
• Connect every event to measurable business outcomes.
• Build strong partnerships across teams to deliver integrated event experience.
• Balance strategic thinking with flawless execution.
• Continuously optimize programs using data and customer insights.
• Create exceptional experiences that strengthen our brand and accelerate growth.

Job description

Job Description

Event Marketing Manager

About the Role

We’re looking for a strategic, highly organized Events Manager to lead the planning, execution, and measurement of our global events program. This role goes far beyond logistics. It is responsible for developing event strategies that drive business outcomes, delivering integrated campaigns from concept through post-event analysis, and partnering across the organization to maximize impact.

The ideal candidate combines exceptional project management skills with strong marketing acumen, understands how events fit into an integrated GTM strategy, and is passionate about creating memorable experiences that generate measurable results.

What You’ll Do

• Develop and execute a comprehensive event strategy aligned with company and GTM objectives.
• Evaluate and prioritize event investments based on business impact, target audience, and ROI.
• Build annual and quarterly event plans that support pipeline generation, customer engagement, brand awareness, and strategic partnerships.
• Continuously identify new event opportunities and innovative ways to engage target audiences.

End-to-End Campaign Management

• Own the complete event lifecycle: from strategy, planning, budgeting, and execution through post-event analysis.
• Build integrated marketing campaigns around each event in partnership with Demand Generation, Product Marketing, Content, Digital Marketing, Sales, and Customer Success.
• Define campaign objectives, messaging, target audiences, promotional plans, and success metrics.
• Ensure every event has a clear pre-event, onsite, and post-event engagement strategy.

Cross-Functional Leadership

• Serve as the central program manager across Marketing, Sales, Product, Executive Leadership, Operations, Finance, Legal, and external vendors.
• Align stakeholders on goals, timelines, responsibilities, and deliverables.
• Manage agency and vendor relationships while ensuring projects stay on time and within budget.
• Enable internal teams with event plans, briefing materials, messaging, and follow-up processes.

Event Execution & Experience

• Deliver exceptional onsite experiences that reflect the company’s brand and create meaningful customer engagement.
• Oversee logistics including venue selection, booth design, sponsorship execution, executive speaking opportunities, customer meetings, hospitality, and event operations.
• Anticipate risks, solve problems proactively, and ensure flawless execution under pressure.

Measurement & Optimization

• Define KPIs and success metrics for every event.
• Analyze pipeline contribution, influenced revenue, attendee engagement, meetings, customer outcomes, and overall ROI.
• Present clear post-event readouts with insights, recommendations, and optimization opportunities.
• Use data to continuously improve event strategy, campaign performance, and budget allocation.

Success in This Role

You’ll be successful if you:

• Think like a marketer, not just an event planner.
• Connect every event to measurable business outcomes.
• Build strong partnerships across teams to deliver integrated event experience.
• Balance strategic thinking with flawless execution.
• Continuously optimize programs using data and customer insights.
• Create exceptional experiences that strengthen our brand and accelerate growth.
• Healthcare for family, including dental and vision
• Competitive compensation and 401K
• RSU grants for full-time employees
• ESPP program
• Flexible vacation policy
• Maternity & paternity leave
• MacBook Pro to use for work plus a generous stipend to personalize your workstation
• Childcare bonus (human children only)
• Fertility treatment and support
• Culture that supports a healthy work-life balance

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors, including candidate location, skills, depth of work experience, and relevant licenses/credentials, and may vary from the amounts listed below.

The base pay range for this position is $145,000 – $165,000.

At Backblaze, we value being fair and good to our customers, partners, and employees. That’s why diversity, equity, and inclusion are at the core of our values. We are committed to fostering a workforce where all employees feel a sense of belonging regardless of race, ethnicity, nationality, gender, sexual orientation, age, religion, socio-economic status, ability, veteran status, and education. We believe that our dedication to cultivating a diverse workspace not only allows us to better serve our customers in over 175 countries, but further reinforces our commitment to doing the right thing.We are proud to be an Equal Opportunity Employer.