Global Events & Experiential Marketing Leader

TikTok Inc.; New York (NY); Presencial; USD 159.000 - 272.000; Jornada completa

Descripción de la vacante

TikTok is seeking a leader to shape the market understanding of TikTok as a business platform and to own全球 event franchises and tentpoles. You will manage budgets, vendors, and cross-functional teams across regions to deliver high-impact experiences for advertisers and partners.

You will drive measurement of ROI and lead generation, aligning with sales and product marketing to accelerate pipeline while maintaining brand integrity and scalable playbooks across markets.

Formación

• Global Experiential Leadership: leading масштабный global events and activations across markets.
• End-to-End Execution: delivering flagship activations from strategy to attendees.
• Product Storytelling & Adoption: translating product initiatives into engaging event experiences.
• Organizational Design & Leadership: building or reshaping event teams into agile models.
• Data, Tech & Pipeline Integration: integrating event leads into CRM with full-funnel analytics.
• Cross-Functional Influence: guiding cross-functional teams in a matrixed org.

Responsabilidades

• Shape how the market understands TikTok as a business platform.
• Own global event franchises, four annual tentpoles, and GA&A event management.
• Lead the global events budget, vendors, venues, and agencies across regions.
• Collaborate with regional marketing leads, product marketing, and sales.
• Ensure success metrics: pipeline, CPL, lead-to-opportunity, and on-time delivery.

Conocimientos

Global Experiential Leadership

End-to-End Execution

Product Storytelling

Organizational Design

Data & Pipeline Integration

Cross-Functional Influence

Descripción del empleo

TikTok is seeking a leader to shape the market understanding of TikTok as a business platform and to own全球 event franchises and tentpoles. You will manage budgets, vendors, and cross-functional teams across regions to deliver high-impact experiences for advertisers and partners.

You will drive measurement of ROI and lead generation, aligning with sales and product marketing to accelerate pipeline while maintaining brand integrity and scalable playbooks across markets.