Global Events & Activations Senior Planner

PlayStation Global; San Mateo (CA); On-site; USD 146,000 - 220,000; Full time

Job summary

Sony Interactive Entertainment, headquartered in California, seeks a Senior Event Planner to translate marketing objectives into world-class live experiences. You’ll own end-to-end event development from briefing to global rollout, collaborating with Marketing, PR, and Partnerships to deliver impactful activations that reinforce the PlayStation brand.

Reporting to Global Events & Activations, you’ll lead cross-functional teams, manage budgets and agencies, and ensure events meet safety and

Qualifications

• 8+ years of experiential marketing, events or production in gaming/entertainment/tech.
• Experience leading global experiential campaigns from strategy to evaluation.
• Strong marketing, stakeholder and agency management; ability to influence senior partners.
• Budgeting, governance, risk assessments and Health & Safety expertise.
• Balance strategic thinking with operational feasibility and timelines.
• Clear communicator, comfortable presenting to senior leadership and onsite teams.

Responsibilities

• Lead activation initiatives for global marketing campaigns, including U.S.-focused work, from briefing to evaluation.
• Collaborate with Games Marketing, Brand and Hardware Marketing, Studios, Partnerships, Sponsorships, PR, Social, Influencer and Territory Marketing teams to define the role of events in go-to-market plans.
• Develop events briefs and guide agencies through programming, production and live delivery.
• Present activation frameworks to territory teams and ensure a unified global vision with market flexibility.
• Define KPIs, lead post-event reporting and share insights to strengthen future campaigns.

Skills

Experiential marketing

Events management

Agency management

Stakeholder influence

Budgeting & governance

Executive communication

Job description

Sony Interactive Entertainment, headquartered in California, seeks a Senior Event Planner to translate marketing objectives into world-class live experiences. You’ll own end-to-end event development from briefing to global rollout, collaborating with Marketing, PR, and Partnerships to deliver impactful activations that reinforce the PlayStation brand.

Reporting to Global Events & Activations, you’ll lead cross-functional teams, manage budgets and agencies, and ensure events meet safety and