Global Director of Digital Demand & Web Strategy

Energy Exemplar Pty Ltd; Salt Lake City (UT); Remote; USD 150,000 - 190,000; Full time

Job summary

Energy Exemplar Pty Ltd is seeking a Director of Digital Demand & Web Strategy to lead global digital marketing strategy, focusing on brand awareness, buyer engagement, and measurable pipeline growth.

You will oversee website performance, SEO/AEO, paid media, social channels, and marketing technology, partnering with Revenue Marketing and Operations to align initiatives with business goals and revenue growth.

Qualifications

• 7+ years of digital marketing experience, including leadership roles.
• Experience driving website traffic, lead generation, and pipeline growth.
• Strong knowledge of SEO, paid media, and CRO/ CRO techniques.
• Familiarity with AI-driven search and large language models in marketing.

Responsibilities

• Lead the development and execution of global digital marketing strategy across channels.
• Manage and optimize energyexemplar.com as a demand generation channel.
• Develop and implement an integrated demand generation playbook for acquisitions.
• Lead global SEO, technical SEO and content strategy initiatives.
• Oversee paid media campaigns, KPI alignment, and ROI targets.
• Drive marketing analytics, dashboards, and reporting for leadership.

Skills

digital marketing strategy

team leadership

B2B SaaS marketing

data-driven decision making

SEO optimization

AEO / AI-driven search

campaign optimization

Education

Bachelor's degree in Marketing/Business or equivalent

Tools

HubSpot

GA4

Salesforce

Google Ads

LinkedIn Campaign Manager

SEO platforms

Job description

Energy Exemplar Pty Ltd is seeking a Director of Digital Demand & Web Strategy to lead global digital marketing strategy, focusing on brand awareness, buyer engagement, and measurable pipeline growth.

You will oversee website performance, SEO/AEO, paid media, social channels, and marketing technology, partnering with Revenue Marketing and Operations to align initiatives with business goals and revenue growth.