Global Director, Human & Category Intelligence

Mars; Chicago (IL); On-site; USD 134,000 - 185,000; Full time

Benefits offered by this job

Relocation support

Bonus potential

Learning and development

Job summary

Mars seeks a Global Director of Human Intelligence - Brand Strategy & Integrated Planning to lead human-centric insights that unlock brand relevance. You will shape brand strategy, drive education and learning loops, and ensure effective measurement across traditional and digital media.

You will build and lead a diverse team, collaborating with brand, content and media partners to translate insights into activation, with relocation support to hub sites as needed.

Qualifications

• Degree in Marketing / Consumer/Shopper Insights / Market Research or related field.
• Experience in marketing and/or consumer/shopper insights and market research (10+ years).
• Experience in brand/communication/media insights and digital measurement (5+ years).
• Experience with measurement of traditional and digital media.
• Brand building experience preferred.
• Experience in line management and remote leadership across cultures.

Responsibilities

• Generate and drive deployment of deep human insights into brands.
• Drive adoption of Consumer Journey mindset to translate business challenges to human problems.
• Provide insights driven thought leadership on brand positioning and strategy.
• Identify roles of brand communities and audiences in strategy & activation.
• Translate learning and brand strategy to briefs with brand content & media partners.
• Articulate value levers to increase brand experiences across touchpoints.
• Support creative development with best-in-class tools and processes.
• Drive best in class measurement plans for traditional and digital media.
• Collaborate with internal and external media/data experts to optimize media.
• Ensure consistent measurement of Brand Distinctive Assets.
• Participate in internal councils to anchor initiatives in human centricity.
• Set priorities and deliverables for the team.

Skills

Brand strategy

Consumer insights

Market research

Digital measurement

Team leadership

Remote leadership

Education

Marketing / Consumer / Shopper Insights degree

Job description

Job Description:

We are seeking an experienced and passionate Global Director of Human Intelligence - Brand Strategy & Integrated Planning who understands the power of human centricity and deep insights in unlocking relevance for the future success of world class brands. This role will uncover human insights to serve as the foundation, contribute to the development of impactful brand strategy that drives action, and create a learning loop to ensure effective measurement and optimization.

What are we looking for?

• Degree in Marketing / Consumer/Shopper Insights / Market Research or related field
• 10+ years’ experience in marketing and/or consumer/shopper insights and market research (preferably in CPG)
• 5+ years brand/communication/media insights/digital measurement
• Measurement Experience for both traditional & digital media required
• Brand building experience is preferred
• 3+ years’ experience in line management and team leadership. Experience in remote line management across different cultures is preferred.

What will be your key responsibilities?

• Through self and team, generate and drive deployment of deep human insights into our brands.
• Drive adoption of Consumer Journey mindset to translate business challenges to human problems and profile a human-centric view.
• Provide insights driven thought leadership on brand positioning and strategy (Brand Compass)
• Identify the role of and select brand communities/audiences in strategy & activation
• Translate learning & brand strategy to powerful briefs in partnership with brand content & media partners
• Understand and articulate value of tangible and intangible value levers to increase brand experiences and value across all brand touchpoints.
• Bring together art & science of creative development and actively support Creative Excellence through deployment of best-in-class tools and process to ensure learning translates to activation
• Drive best in class measurement plans for both traditional and digital media
• Collaborate closely with internal and external Media and data experts to drive media optimization and evolve our understanding on how to grow brands through new media channels and approaches. Ensure we continuously optimize and understand media/content touch points, current and new.
• Ensure consistent and fit-for-purpose measurement of Brand Distinctive Assets.
• Active role relevant internal councils/forums to ensure prioritized initiatives are anchored in human centricity. Stay connected within the industry and across Mars Inc to remain at the forefront of new developments in the area of brand experiences, creative content and media.
• Drive clear vision and purpose, engagement and associate development. Set clear agenda for team in terms of priorities, capabilities and deliverables.

What can you expect from Mars?

• Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.
• Role is open to Relocation (If not a resident of one of our hub sites)

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience.The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits.Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range shown is applicable to all US locations listed within the job posting:USD 134,400.00 - USD 184,800.00