Global Director: Human Insights & Brand Strategy

Mars; Chicago (IL); Sur place; USD 134 000 - 185 000; Plein temps

Avantages offerts par ce poste

Relocation support

Bonus potential

Learning and development

Résumé du poste

Mars seeks a Global Director of Human Intelligence - Brand Strategy & Integrated Planning to lead human-centric insights that unlock brand relevance. You will shape brand strategy, drive education and learning loops, and ensure effective measurement across traditional and digital media.

You will build and lead a diverse team, collaborating with brand, content and media partners to translate insights into activation, with relocation support to hub sites as needed.

Qualifications

• Degree in Marketing / Consumer/Shopper Insights / Market Research or related field.
• Experience in marketing and/or consumer/shopper insights and market research (10+ years).
• Experience in brand/communication/media insights and digital measurement (5+ years).
• Experience with measurement of traditional and digital media.
• Brand building experience preferred.
• Experience in line management and remote leadership across cultures.

Responsabilités

• Generate and drive deployment of deep human insights into brands.
• Drive adoption of Consumer Journey mindset to translate business challenges to human problems.
• Provide insights driven thought leadership on brand positioning and strategy.
• Identify roles of brand communities and audiences in strategy & activation.
• Translate learning and brand strategy to briefs with brand content & media partners.
• Articulate value levers to increase brand experiences across touchpoints.
• Support creative development with best-in-class tools and processes.
• Drive best in class measurement plans for traditional and digital media.
• Collaborate with internal and external media/data experts to optimize media.
• Ensure consistent measurement of Brand Distinctive Assets.
• Participate in internal councils to anchor initiatives in human centricity.
• Set priorities and deliverables for the team.

Connaissances

Brand strategy

Consumer insights

Market research

Digital measurement

Team leadership

Remote leadership

Formation

Marketing / Consumer / Shopper Insights degree

Description du poste

Mars seeks a Global Director of Human Intelligence - Brand Strategy & Integrated Planning to lead human-centric insights that unlock brand relevance. You will shape brand strategy, drive education and learning loops, and ensure effective measurement across traditional and digital media.

You will build and lead a diverse team, collaborating with brand, content and media partners to translate insights into activation, with relocation support to hub sites as needed.