Global Director, Human-Centric Brand Insights

mars; United States; On-site; USD 134,000 - 185,000; Full time

Benefits offered by this job

Relocation assistance

Mars University access

Job summary

Mars Global is seeking a seasoned Global Director of Human Intelligence - Brand Strategy & Integrated Planning to uncover human insights and shape brand strategies for world-class brands.

Lead deployment of deep insights, drive a human-centric view of challenges, and develop measurement loops to optimize impact across traditional and digital media. Relocation is supported in this role.

Qualifications

• 10+ years in marketing/consumer/insights/market research (preferably in CPG).
• 5+ years brand/communication/media insights/digital measurement.
• Measurement experience for both traditional & digital media required.
• Brand building experience is preferred.

Responsibilities

• Generate and deploy deep human insights into our brands.
• Drive adoption of Consumer Journey mindset to translate business challenges to human problems.
• Provide insights-driven thought leadership on brand positioning and strategy (Brand Compass).
• Identify role of and select brand communities/audiences in strategy & activation.
• Translate learning & brand strategy to powerful briefs with brand content & media partners.
• Articulate value levers to increase brand experiences across touchpoints.
• Support Creative Excellence through best-in-class tools and processes for learning to activation.
• Drive best-in-class measurement plans for traditional and digital media.
• Collaborate with internal/external media and data experts to optimize media and grow brands through new channels.
• Participate in internal councils/forums to anchor initiatives in human centricity.

Skills

Marketing insights

Brand insights

Digital measurement

Team leadership

Education

Degree in Marketing / Consumer / Shopper Insights / Market Research

Job description

Mars Global is seeking a seasoned Global Director of Human Intelligence - Brand Strategy & Integrated Planning to uncover human insights and shape brand strategies for world-class brands.

Lead deployment of deep insights, drive a human-centric view of challenges, and develop measurement loops to optimize impact across traditional and digital media. Relocation is supported in this role.