Global Director, Digital Twin & Scalable Content

Coca-Cola Company; United States; Remote; USD 180,000 - 208,000; Full time

Job summary

The Coca-Cola Company seeks a Director of Digital Twin and Scalable Content Capabilities to drive a global service line that connects Digital Twins with automated content creation at scale. You will translate priorities into roadmaps, operating models, governance, and measurable delivery outcomes.

The role entails end-to-end accountability for the service portfolio, platform and workflow priorities, partner performance, adoption, and continuous improvement across Marketing, Customer and

Qualifications

• Bachelor's degree or equivalent relevant professional experience.
• Significant experience leading a global or multi-market digital service, content-production capability, operational area, or technology-enabled platform
• Demonstrated experience translating strategy into operating plans, roadmaps, governance, resource priorities, and measurable outcomes.
• End-to-end accountability for a service or capability spanning multiple functions, markets, business units, or external partners.
• Experience with automated content production at scale, modular content, templates, data-driven adaptation, workflow automation, or high-volume digital asset creation.
• Proven ability to prioritize competing demands, allocate approved resources, lead complex cross-functional implementation, and resolve delivery constraints.
• Strong vendor, commercial, and financial acumen, including service levels, capacity, contracts, external spend, and investment recommendations.
• Ability to influence senior stakeholders, lead change and adoption, and develop teams across a complex matrixed organization.

Responsibilities

• Lead Digital Twin and Scalable Content Services as an integrated global Service line, converting priorities into operating plans and measurable outcomes.
• Own the operating model, governance, service catalogue, decision rights, standards, and ways of working across the capability portfolio.
• Determine operational priorities and allocate resources across projects, platforms, workflows, and partners.
• Provide evidence-based recommendations on future capabilities, investment needs, and operational risks.
• Hold end-to-end accountability for the design, delivery, performance, and continuous improvement of the service portfolio.
• Lead integration with packaging and label systems, PIM, DAM, Digital Shelf, and approved activation environments; establish readiness and acceptance criteria before deployment.
• Define and monitor performance measures across quality, throughput, cost, adoption, and resilience.
• Manage operational risks and continuity during platform releases and partner transitions.
• Lead cross-functional adoption and talent development across a complex organization.

Skills

Global leadership

Digital service

Cross-functional leadership

Operating model

Automation

Content production

Vendor management

Strategic planning

Stakeholder influence

Education

Bachelor's degree or equivalent

Tools

PIM

DAM

Syndication

Job description

The Coca-Cola Company seeks a Director of Digital Twin and Scalable Content Capabilities to drive a global service line that connects Digital Twins with automated content creation at scale. You will translate priorities into roadmaps, operating models, governance, and measurable delivery outcomes.

The role entails end-to-end accountability for the service portfolio, platform and workflow priorities, partner performance, adoption, and continuous improvement across Marketing, Customer and