Digital Operations Leader: Marketing Tech & Analytics

The Coca-Cola Company; Atlanta (GA); On-site; USD 180,000 - 240,000; Full time

Job summary

The Coca-Cola Company is accelerating its digital transformation by enabling the operation, integration, and optimization of marketing technology platforms across the enterprise.

As the Senior Director, Digital Operations, you will partner with marketing, data, and technology teams to translate transformation priorities into reliable, high-performing marketing operations and analytics. You will drive data-driven, automated workflows and a product-centric operating model across global campaigns.

Qualifications

• Bachelor’s degree in Marketing, Information Systems, Business Administration, or related field.
• 8+ years in marketing operations, marketing technology, or digital operations in a global/complex org.
• Experience managing media technology ops, including paid media platforms, programmatic ecosystems, ad tech infra, and data integrations.
• Familiar with clean room tech, cookieless targeting, and AI-driven media optimization tools.
• Experience with CDPs, marketing automation, and campaign management platforms.
• Strong data integration, governance, and analytics knowledge in marketing.
• Experience implementing automation to increase efficiency and scalability.
• Knowledge of AI applications in marketing for personalization and optimization.
• Experience in agile/product-centric environments with cross-functional collaboration.
• Strong stakeholder management and ability to influence without direct authority.

Responsibilities

• Lead the operational management and optimization of marketing technology platforms.
• Partner with marketing and digital product teams to operationalize a product-centric approach across end-to-end campaigns and content workflows.
• Design and implement integrated marketing technology ecosystems enabling seamless data flow.
• Drive automation of marketing processes to improve efficiency and reduce manual work.
• Enable data-driven marketing by ensuring accurate data capture and integration across systems.
• Collaborate with data/analytics teams to embed measurement dashboards.
• Ensure alignment of marketing tech operations with enterprise architecture, governance, privacy, and security standards.
• Lead vendor and partner management to ensure delivery quality.
• Identify and resolve operational inefficiencies and gaps, driving continuous improvement.
• Support change management and capability building for digital and data fluency.

Skills

Marketing operations

Marketing tech

Digital operations

Vendor management

Stakeholder management

Agile

Automation

Data governance

Analytics

AI in marketing

Cross-functional

Identity resolution

Programmatic media

Media platforms

End-to-end campaigns

Education

Bachelor’s degree

Tools

CDP

Marketing automation

Campaign management

Job description

The Coca-Cola Company is accelerating its digital transformation by enabling the operation, integration, and optimization of marketing technology platforms across the enterprise.

As the Senior Director, Digital Operations, you will partner with marketing, data, and technology teams to translate transformation priorities into reliable, high-performing marketing operations and analytics. You will drive data-driven, automated workflows and a product-centric operating model across global campaigns.