Strategic Director, Digital Enablement & Activation

United States Digital Space LLC; Atlanta (GA); On-site; USD 169,000 - 200,000; Full time

Job summary

Coca-Cola is seeking a Director of Digital Enablement & Activation to scale digital foodservice capabilities across North America. The role translates strategy into actionable execution for customer teams and partners, accelerating adoption and scalable growth.

You will lead coordination for third-party campaigns and connect digital capabilities with activation efforts to improve speed and consistency. Based in Atlanta, this execution-focused leadership role emphasizes practical enablement,

Qualifications

• Experience across digital marketing ecosystems and customer activation.
• Ability to build scalable enablement resources and training programs.
• Strong cross-functional project management and stakeholder management skills.
• Ability to translate strategy into practical, executable steps.

Responsibilities

• Develop scalable tools, resources, playbooks, and training materials for customer activation.
• Create communication frameworks that translate digital strategy into actionable execution guidance.
• Lead coordination and execution support for third-party digital campaigns across platforms and customers.
• Align strategy with activation and improve scalability through enablement resources.
• Identify capability gaps and design enablement approaches to accelerate adoption and consistency.
• Support external engagement and industry enablement efforts with partners and leadership teams.
• Standardize operating models, activation workflows, and best practices to improve effectiveness.

Skills

Digital marketing

Customer enablement

Commercial capability

Foodservice marketing

Training programs

Cross-functional leadership

Job description

Coca-Cola is seeking a Director of Digital Enablement & Activation to scale digital foodservice capabilities across North America. The role translates strategy into actionable execution for customer teams and partners, accelerating adoption and scalable growth.

You will lead coordination for third-party campaigns and connect digital capabilities with activation efforts to improve speed and consistency. Based in Atlanta, this execution-focused leadership role emphasizes practical enablement,