Global Digital Marketing & Platforms Lead

Werfen; Bedford (MA); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with match

Paid vacation

Job summary

Werfen - Bedford, MA is seeking an Associate Manager, Digital Marketing and Platforms to advance the global digital strategy for Hemostasis and Acute Care Diagnostics. Lead digital experiences through campaigns, platforms, and data-driven insights across a worldwide marketing network to drive engagement and growth.

The role collaborates with marketing, commercial, and functional teams to ensure brand consistency, governance, and optimized digital initiatives.

Qualifications

• Bachelor's degree in marketing, communications, digital marketing, or a related field preferred.
• 3-5 years of experience in digital marketing, digital communications, or marketing technology.
• Experience with platforms such as Salesforce, Drupal, HubSpot, Highspot, or similar technologies.
• Healthcare, life sciences, or medical diagnostics experience preferred.

Responsibilities

• Manage and optimize Werfen's digital platforms, including the website, HubSpot, Highspot, and Salesforce.
• Drive platform adoption, usability, and best practices across global and regional teams.
• Support continuous improvement of the digital ecosystem to enhance customer experience and operational efficiency.
• Execute and optimize integrated digital marketing campaigns that drive awareness, engagement, and lead generation.
• Lead digital promotion for trade shows, webinars, product launches, and other strategic marketing initiatives.
• Manage campaign tactics including landing pages, email marketing, social media, paid media, and marketing automation.
• Analyze digital and campaign performance data to identify trends, opportunities, and actionable insights.
• Establish and promote a test-and-learn approach to optimize engagement and conversion.
• Track key performance indicators across digital platforms and channels.
• Collaborate with Worldwide Marketing, Marketing Communications, Regional Marketing, and business stakeholders to align digital initiatives.
• Ensure consistent brand messaging, content standards, and digital best practices globally.
• Maintain governance and compliance standards across digital platforms and content.
• Manage relationships with external agencies and digital partners to ensure quality execution and project delivery.
• Support budget management and optimize digital investments to maximize business impact.
• Drive efficient, scalable execution of digital initiatives and programs.
• Other duties as assigned.

Skills

Digital marketing

Campaign management

Analytics

Project management

Cross-functional collaboration

Vendor management

Education

Bachelor's degree in marketing or related field

3-5 years of digital marketing experience

Tools

Salesforce

HubSpot

Highspot

Drupal

Job description

Werfen - Bedford, MA is seeking an Associate Manager, Digital Marketing and Platforms to advance the global digital strategy for Hemostasis and Acute Care Diagnostics. Lead digital experiences through campaigns, platforms, and data-driven insights across a worldwide marketing network to drive engagement and growth.

The role collaborates with marketing, commercial, and functional teams to ensure brand consistency, governance, and optimized digital initiatives.