Associate Manager, Digital Marketing and Platforms

Werfen; Bedford (MA); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with match

Paid vacation

Job summary

Werfen - Bedford, MA is seeking an Associate Manager, Digital Marketing and Platforms to advance the global digital strategy for Hemostasis and Acute Care Diagnostics. Lead digital experiences through campaigns, platforms, and data-driven insights across a worldwide marketing network to drive engagement and growth.

The role collaborates with marketing, commercial, and functional teams to ensure brand consistency, governance, and optimized digital initiatives.

Qualifications

• Bachelor's degree in marketing, communications, digital marketing, or a related field preferred.
• 3-5 years of experience in digital marketing, digital communications, or marketing technology.
• Experience with platforms such as Salesforce, Drupal, HubSpot, Highspot, or similar technologies.
• Healthcare, life sciences, or medical diagnostics experience preferred.

Responsibilities

• Manage and optimize Werfen's digital platforms, including the website, HubSpot, Highspot, and Salesforce.
• Drive platform adoption, usability, and best practices across global and regional teams.
• Support continuous improvement of the digital ecosystem to enhance customer experience and operational efficiency.
• Execute and optimize integrated digital marketing campaigns that drive awareness, engagement, and lead generation.
• Lead digital promotion for trade shows, webinars, product launches, and other strategic marketing initiatives.
• Manage campaign tactics including landing pages, email marketing, social media, paid media, and marketing automation.
• Analyze digital and campaign performance data to identify trends, opportunities, and actionable insights.
• Establish and promote a test-and-learn approach to optimize engagement and conversion.
• Track key performance indicators across digital platforms and channels.
• Collaborate with Worldwide Marketing, Marketing Communications, Regional Marketing, and business stakeholders to align digital initiatives.
• Ensure consistent brand messaging, content standards, and digital best practices globally.
• Maintain governance and compliance standards across digital platforms and content.
• Manage relationships with external agencies and digital partners to ensure quality execution and project delivery.
• Support budget management and optimize digital investments to maximize business impact.
• Drive efficient, scalable execution of digital initiatives and programs.
• Other duties as assigned.

Skills

Digital marketing

Campaign management

Analytics

Project management

Cross-functional collaboration

Vendor management

Education

Bachelor's degree in marketing or related field

3-5 years of digital marketing experience

Tools

Salesforce

HubSpot

Highspot

Drupal

Job description

Associate Manager, Digital Marketing and Platforms

Werfen - Bedford - 180 Hartwell Road Bedford, Massachusetts 01730 United States

Country

United States

Shift

1st

About the Position

Introduction

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.

Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.

Overview

Job Summary

The Associate Manager, Digital Marketing and Platforms plays a pivotal role in advancing Werfen's global digital strategy for Hemostasis and Acute Care Diagnostics. This individual will drive impactful digital experiences through innovative campaigns, marketing technologies, and data-driven insights that strengthen customer engagement and support business growth worldwide. Working across a global network of marketing, commercial, and functional teams, this role serves as a champion for digital excellence, connecting strategy, content, platforms, and analytics to deliver meaningful customer experiences and measurable results.

Responsibilities

Key Accountabilities

• Manage and optimize Werfen's digital platforms, including the website, HubSpot, Highspot, and Salesforce.
• Drive platform adoption, usability, and best practices across global and regional teams.
• Support continuous improvement of the digital ecosystem to enhance customer experience and operational efficiency.
• Execute and optimize integrated digital marketing campaigns that drive awareness, engagement, and lead generation.
• Lead digital promotion for trade shows, webinars, product launches, and other strategic marketing initiatives.
• Manage campaign tactics including landing pages, email marketing, social media, paid media, and marketing automation.
• Analyze digital and campaign performance data to identify trends, opportunities, and actionable insights.
• Establish and promote a test-and-learn approach to optimize engagement and conversion.
• Track key performance indicators across digital platforms and channels.
• Collaborate with Worldwide Marketing, Marketing Communications, Regional Marketing, and business stakeholders to align digital initiatives.
• Ensure consistent brand messaging, content standards, and digital best practices globally.
• Maintain governance and compliance standards across digital platforms and content.
• Manage relationships with external agencies and digital partners to ensure quality execution and project delivery.
• Support budget management and optimize digital investments to maximize business impact.
• Drive efficient, scalable execution of digital initiatives and programs.
• Other duties as assigned.

Qualifications

Minimum Knowledge & Experience required for the position:

• Bachelor's degree in marketing, communications, digital marketing, or a related field preferred.
• 3-5 years of experience in digital marketing, digital communications, or marketing technology.
• Experience with platforms such as Salesforce, Drupal, HubSpot, Highspot, or similar technologies.
• Healthcare, life sciences, or medical diagnostics experience preferred.
• Management has the discretion of substituting relevant work experience for a degree and/or making exceptions to the years of experience requirement.

Skills & Capabilities:

• Strong digital marketing and campaign management expertise.
• Experience with marketing automation, CRM, and content management platforms.
• Strong analytical, project management, and organizational skills.
• Ability to collaborate across a global organization and influence stakeholders.
• Experience managing agencies, vendors, and budgets.

Travel Requirements

• No more than 10% of the time.

The annual base salary range for this role is currently $80,000 to $110,000. Individual employee compensation will ultimately depend on factors including education, relevant experience, skillset, knowledge, and particular business needs.

This role is eligible for medical, dental, and vision insurance, 401k plan retirement benefits with an employer match, as well as paid vacation and sick leave.Our sales roles are eligible for participation in a commission plan and our management,and select professional roles,are eligible for a performance-based bonus.

Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination, harassment or retaliation based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other protected characteristic as defined by applicable state or federal law. If you have a disability and need an accommodation in relation to the online application process, please contact [e-mail] for assistance.

We operate directly in over 30 countries, and in more than 100 territories through distributors. Annual revenue is approximately $2 billion and more than 7,000 employees around the world comprise our Werfen team.