Global Digital Marketing Leader - AI-Driven Growth

Merck & Co.; Massachusetts; On-site; USD 155,000 - 170,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Retirement benefits

Flexible spending accounts

Job summary

Merck & Co. is seeking a Senior Digital Marketing Manager to lead and scale their digital marketing function. You will be responsible for developing comprehensive strategies aligned with growth objectives and managing key capabilities including Data & Analytics, SEO, and Paid Media.

This role requires proven team leadership skills and experience with digital marketing tools. The expected salary range for this role is $155,000-170,000, alongside a competitive benefits package.

Qualifications

• 8 to 10 years of experience in digital marketing, demand generation, or marketing operations.
• Proven experience managing teams across analytics or marketing automation.
• Strong understanding of lifecycle marketing, segmentation, and campaign execution.

Responsibilities

• Lead and scale the digital marketing function focusing on strategy and team leadership.
• Develop and execute comprehensive digital marketing strategies aligned with growth objectives.
• Collaborate with cross-functional teams for seamless integration of digital channels.

Skills

Digital marketing strategy

Data & Analytics

SEO

Team leadership

CRM Lifecycle & Marketing Automation

Paid media management

AI-driven marketing

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Master’s degree (preferred)

Tools

Salesforce CRM

Pardot

PowerBI

Job description

Merck & Co. is seeking a Senior Digital Marketing Manager to lead and scale their digital marketing function. You will be responsible for developing comprehensive strategies aligned with growth objectives and managing key capabilities including Data & Analytics, SEO, and Paid Media.

This role requires proven team leadership skills and experience with digital marketing tools. The expected salary range for this role is $155,000-170,000, alongside a competitive benefits package.