Associate Director, Digital Campaign Architect

Merck & Co.; North Wales (Montgomery County); Hybrid; USD 142,000 - 224,000; Full time

Job summary

Merck & Co. is seeking a Campaign Development Lead to translate marketing strategy into action, orchestrating integrated digital campaigns and guiding cross-functional teams through creative processes for campaigns, resources, and content.

You'll apply AGILE methods and test-and-learn principles across project phases, collaborating with architects, agency contractors, and regulatory teams to deliver optimized customer experiences and content that resonates with providers, patients, and payers.

Qualifications

• Bachelor's degree (BS/BA) required.
• 5+ years of combined digital marketing/marketing support or sales experience.
• Ability to work at our North Wales (Upper Gwynedd), Pennsylvania office at least 3 days per week.
• Ability to work effectively in an ambiguous space, shifting from the tactical to the strategic.
• Capacity to effectively collaborate and drive change while focusing on the co-design, co-creation, and execution phases of creative development.
• Strong digital acumen and understanding of criteria for effective digital content.
• Knowledge/experience in healthcare marketing and/or promotion.
• Demonstrated ability to implement marketing strategies that work.
• Excellent business and communication/influencing skills.
• Experience and success in a cross-functional team leadership role.
• Well organized, highly motivated, process-driven, results-oriented personality.

Responsibilities

• Lead development of customer experience and campaign planning.
• Shape and orchestrate fully integrated digital campaigns and lead agency and internal teams through the creative process for campaigns, resources, and content.
• Employ AGILE practices and a test-and-learn approach through each phase of the project, collaborating with architects, scrum masters, agency contractors, internal legal, medical, and regulatory teams.
• Drive strategy development, creative development, approval, and market delivery, impacting the final product significantly.

Skills

Digital Marketing

Campaign Development

Channel Management

Content Creation

Cross-Functional Project Management

Customer Engagement

Marketing Strategy

Marketing Activation

Marketing Plan Execution

SEM

Social Media Operations

Education

Bachelor's degree (BS/BA)

Job description

Merck & Co. is seeking a Campaign Development Lead to translate marketing strategy into action, orchestrating integrated digital campaigns and guiding cross-functional teams through creative processes for campaigns, resources, and content.

You'll apply AGILE methods and test-and-learn principles across project phases, collaborating with architects, agency contractors, and regulatory teams to deliver optimized customer experiences and content that resonates with providers, patients, and payers.