Executive Director, Marketing Ops & Campaign Excellence

Merck & Co.; North Wales (Montgomery County); On-site; USD 256,000 - 403,000; Full time

Benefits offered by this job

Annual bonus

Long-term incentive

Medical, dental, vision

401(k) matching

Paid holidays & vacation

Job summary

Merck & Co. in the United States is seeking an Executive Director, Marketing & Campaign Effectiveness to own the strategy, governance, and end-to-end flow of marketing operations across U.S. Human Health and expanding global scope.

The role focuses on strategy translation, campaign development, content creation, promotional review, activation, measurement, and learning. You will lead the Campaign Development Lead chapters, set operating standards, drive consistency, enable AI-enabled workflows,

Qualifications

• 12+ years of experience in marketing operations or related leadership roles.
• Executive-level systems leadership across complex, matrixed organizations.
• Proven ability to transform campaign development in live business environments.

Responsibilities

• Own the strategy, governance, and operating model for Marketing & Campaign Effectiveness across the full concept-to-customer flow.
• Manage the Campaign Development Lead chapters and establish leadership models, standards, and performance routines.
• Drive consistency across CDL chapters by defining shared ways of working and handoff requirements.
• Enable AI-enabled customer engagement marketing models with practical CDL workflows and adoption routines.
• Define enterprise management systems for Marketing Operations with governance and escalation pathways.
• Set roadmaps to improve end-to-end marketing flow, reducing fragmentation and increasing launch readiness.
• Oversee integrated performance metrics for end-to-end cycle time, campaign throughput, and adoption.

Skills

Marketing Operations

Campaign Development

Executive Leadership

Strategic Planning

Cross-functional Leadership

Data-Driven Decision Making

Omnichannel Marketing

Stakeholder Management

Education

Bachelor's Degree

Job description

Merck & Co. in the United States is seeking an Executive Director, Marketing & Campaign Effectiveness to own the strategy, governance, and end-to-end flow of marketing operations across U.S. Human Health and expanding global scope.

The role focuses on strategy translation, campaign development, content creation, promotional review, activation, measurement, and learning. You will lead the Campaign Development Lead chapters, set operating standards, drive consistency, enable AI-enabled workflows,