Global Digital Growth & Analytics Leader

PepsiCo; Chicago (IL); On-site; USD 180,000 - 280,000; Full time

Job summary

SodaStream seeks a senior transformation leader to drive end-to-end Digital Growth globally, integrating data analytics, digital marketing & media, and loyalty/subscription into a single operating model.

Reporting to the Global CMO, you will lead three senior leaders across HQ, DTC and Markets, elevating decision quality through data, automation, AI, and performance insights while enabling scalable localization and execution excellence.

Qualifications

• MBA or equivalent Master’s degree in Business, Analytics, Engineering, Digital or related field.
• Strong quantitative and commercial foundation with deep understanding of digital growth economics, media effectiveness and analytics.
• 15–20 years of leadership experience in digital-first, data-led environments.

Responsibilities

• Define and lead SodaStream’s global Digital Growth strategy and operating roadmap across Data, Media and Loyalty capabilities.
• Integrate Data Analytics & Measurement, Digital Marketing and Loyalty into a connected growth engine spanning Marketing, DTC and Markets.
• Drive CLTV-led omnichannel growth through tighter integration of audience strategy, media, CRM, loyalty and commercial execution.
• Build a future-ready consumer growth infrastructure including data automation, AI-enabled optimization and advanced measurement.
• Lead governance of major digital investments and business cases, including CAPEX decisions where relevant.

Skills

Leadership

Quantitative analysis

Digital analytics

Data-driven decision making

Stakeholder influence

Education

MBA or Master’s degree

Tools

CRM platforms

MarTech stack

AI/Automation tools

Job description

SodaStream seeks a senior transformation leader to drive end-to-end Digital Growth globally, integrating data analytics, digital marketing & media, and loyalty/subscription into a single operating model.

Reporting to the Global CMO, you will lead three senior leaders across HQ, DTC and Markets, elevating decision quality through data, automation, AI, and performance insights while enabling scalable localization and execution excellence.