Digital Growth & Analytics Sr. Director

PepsiCo; Chicago (IL); On-site; USD 180,000 - 280,000; Full time

Job summary

SodaStream seeks a senior transformation leader to drive end-to-end Digital Growth globally, integrating data analytics, digital marketing & media, and loyalty/subscription into a single operating model.

Reporting to the Global CMO, you will lead three senior leaders across HQ, DTC and Markets, elevating decision quality through data, automation, AI, and performance insights while enabling scalable localization and execution excellence.

Qualifications

• MBA or equivalent Master’s degree in Business, Analytics, Engineering, Digital or related field.
• Strong quantitative and commercial foundation with deep understanding of digital growth economics, media effectiveness and analytics.
• 15–20 years of leadership experience in digital-first, data-led environments.

Responsibilities

• Define and lead SodaStream’s global Digital Growth strategy and operating roadmap across Data, Media and Loyalty capabilities.
• Integrate Data Analytics & Measurement, Digital Marketing and Loyalty into a connected growth engine spanning Marketing, DTC and Markets.
• Drive CLTV-led omnichannel growth through tighter integration of audience strategy, media, CRM, loyalty and commercial execution.
• Build a future-ready consumer growth infrastructure including data automation, AI-enabled optimization and advanced measurement.
• Lead governance of major digital investments and business cases, including CAPEX decisions where relevant.

Skills

Leadership

Quantitative analysis

Digital analytics

Data-driven decision making

Stakeholder influence

Education

MBA or Master’s degree

Tools

CRM platforms

MarTech stack

AI/Automation tools

Job description

Kefar Sava, Israel; Dublin 2, Ireland; Warsaw, Poland; Purchase, New York; Chicago, Illinois; Plano, Texas

Marketing

456938

No

Job Description

Overview

Reporting to the Global CMO, this role will lead SodaStream’s end‑to‑end Digital Growth transformation agenda globally — integrating three critical growth engines into one connected operating model: Data Analytics & Measurement, Digital Marketing & Media Execution, and Loyalty & Subscription.

This is a senior transformational leadership role accountable for building a world‑class digital growth capability across HQ, DTC, and Markets organizations — connecting data, media, consumer engagement, and commercial execution into one growth system.

The role will directly lead three leaders:

Data Analytics & Measurement Director.

Digital Marketing & Media Execution Director.

Loyalty & Subscription Senior Manager.

The role will elevate organizational capability and decision quality by embedding data, automation, AI, and performance insights into Category, Media, Commercial and MarCom decision making while enabling scalable localization and execution excellence across markets.

The role requires strong influence across senior stakeholders — including HQ peers, Market GMs, SGLT leadership, and cross‑functional partners — shaping strategic priorities, investment allocation and major capability‑building decisions.

Responsibilities

• Define and lead SodaStream’s global Digital Growth strategy and operating roadmap across Data, Media and Loyalty capabilities.


• Integrate Data Analytics & Measurement, Digital Marketing and Loyalty/Subscription into a connected growth engine spanning Marketing, DTC and Markets.


• Drive CLTV‑led omnichannel growth through tighter integration of audience strategy, media, CRM, loyalty and commercial execution.


• Build a future‑ready consumer growth infrastructure including data automation, AI‑enabled optimization, advanced measurement and martech capabilities.


• Establish measurement and decision frameworks linking consumer, media and commercial investments to business outcomes (CLTV, CAC, ROAS, retention, penetration).


• Translate consumer and performance insights into Category, Media and MarCom decisions and support market‑level prioritization and execution.


• Lead governance of major digital investments and business cases, including technology and capability CAPEX decisions where relevant.


• Drive global operating rhythms and performance management across markets while balancing standardization with local flexibility.


• Build advanced organizational capability in AI, automation, digital growth, experimentation and performance optimization.


• Act as senior advisor and partner to HQ and market leadership teams on digital growth priorities and transformation roadmap.

Qualifications

• MBA or equivalent Master’s degree in Business, Analytics, Engineering, Digital or related field - preferred


• Strong quantitative and commercial foundation with deep understanding of digital growth economics, media effectiveness and consumer analytics.


• 15–20 years of leadership experience in digital‑first, data‑led, eCommerce or consumer technology environments.


• Proven track record leading transformation across data, media, CRM, loyalty and commercial growth functions.


• Experience scaling digital growth capabilities across global or regional organizations with strong market enablement component.


• Experience in subscription, recurring‑revenue, DTC or eCommerce‑first business models strongly preferred.


• Strong executive presence with demonstrated ability to influence senior business and functional leaders.


• Ideal profile: Digital‑native leader from ~$0.5–1B B2C eCommerce‑first environment with strong data analytics and digital marketing capabilities and global transformation experience.