Global Digital Growth Director: Analytics, Media & Loyalty

PepsiCo; Purchase (NY); On-site; USD 180,000 - 280,000; Full time

Job summary

PepsiCo seeks a senior digital growth leader to drive SodaStream’s global transformation across data analytics, marketing media, and loyalty/subscription. You will unify three engines into one operating model, lead three directors, and influence HQ, markets, and cross‑functional partners to prioritize investment and capability building.

The role requires extensive experience in data‑led growth, end‑to‑end transformation, and global scalability with a strong executive presence.

Qualifications

• MBA or equivalent Master’s degree in Business, Analytics, Engineering, Digital or related field preferred.
• 15–20 years of leadership experience in digital‑first, data‑led, eCommerce or consumer technology environments.
• Proven track record leading transformation across data, media, CRM, loyalty and commercial growth functions.
• Experience scaling digital growth capabilities across global or regional organizations with strong market enablement.
• Experience in subscription, recurring-revenue, DTC or eCommerce‑first business models preferred.
• Strong executive presence with demonstrated ability to influence senior leaders.

Responsibilities

• Define and lead SodaStream’s global digital growth strategy and operating roadmap across Data, Media and Loyalty capabilities.
• Integrate analytics, digital marketing and loyalty into a connected growth engine spanning Marketing, DTC and Markets.
• Drive CLTV-led omnichannel growth through tighter integration of audience strategy, media, CRM, loyalty, and execution.
• Build data‑driven infrastructure including automation, AI‑enabled optimization and martech capabilities.
• Establish measurement frameworks linking investments to outcomes (CLTV, CAC, ROAS, retention).
• Translate insights into decisions and support market prioritization and execution.
• Lead governance of major digital investments and business cases, including CAPEX decisions where relevant.
• Drive global operating rhythms and performance management across markets with localization.
• Build advanced organizational capability in AI, automation, digital growth, experimentation and performance optimization.
• Act as senior advisor to HQ and market leadership on priorities and transformation roadmap.

Skills

Leadership experience

Data analytics

Digital growth

Ecommerce / DTC

Stakeholder management

Strategic planning

Education

MBA or equivalent Master’s degree in Business, Analytics, Engineering, Digital

Tools

CRM

MarTech platforms

Data analytics tools

Job description

PepsiCo seeks a senior digital growth leader to drive SodaStream’s global transformation across data analytics, marketing media, and loyalty/subscription. You will unify three engines into one operating model, lead three directors, and influence HQ, markets, and cross‑functional partners to prioritize investment and capability building.

The role requires extensive experience in data‑led growth, end‑to‑end transformation, and global scalability with a strong executive presence.