North America DTC & TikTok Shop Growth Leader

PepsiCo; Purchase (NY); On-site; USD 124,000 - 207,000; Full time

Job summary

PepsiCo is seeking a senior leader to head the Sodastream Direct Commerce business for North America, driving sales performance, platform capabilities, and P&L for US and Canada DTC and emerging TikTok Shop initiatives.

Reporting to the Head of eCommerce NA, you will partner with sales, marketing, merchandising, product and engineering to execute high-impact performance and scale value across digital commerce channels.

Qualifications

• Bachelor’s degree required.
• 10+ years of Digital Commerce experience.
• Experience leading direct-to-consumer businesses, including DTC websites and/or TikTok Shop.
• Proven people leadership experience, including management of direct and indirect teams.
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent communication and cross-functional collaboration skills.
• Results-oriented with a bias for action and ability to thrive in fast-paced, ambiguous environments.
• Ability to manage multiple priorities and drive execution.

Responsibilities

• Operational ownership of each of the DTC sites in US and Canada, including sales performance, technical capability enhancement and P&L ownership.
• Operational ownership of TikTok Shop sites.
• Manages team of commercial leads and technical experts to effectively run sites.
• Optimizes commercial KPIs at a regular cadence.
• Identifies test and learn opportunities to drive future growth initiatives.
• Drive strategic vision across all websites.
• Works with marketing, merchandising and content teams to drive a best-in-class customer experience for anyone that visits Sodastream Direct Commerce sites.

Skills

Digital Commerce

DTC leadership

Analytics

Cross-functional collaboration

Education

Bachelor’s degree

Tools

TikTok Shop

Job description

PepsiCo is seeking a senior leader to head the Sodastream Direct Commerce business for North America, driving sales performance, platform capabilities, and P&L for US and Canada DTC and emerging TikTok Shop initiatives.

Reporting to the Head of eCommerce NA, you will partner with sales, marketing, merchandising, product and engineering to execute high-impact performance and scale value across digital commerce channels.