Global Demand Gen Leader: AI-Driven Enterprise Pipelines

Asana; San Francisco (CA); Hybrid; USD 207,000 - 243,000; Full time

Benefits offered by this job

Mental health benefits

Career coaching

Family building benefits

Long-term savings

Office meals

Job summary

Asana is seeking a Head of Demand Generation to own our global pipeline engine from the San Francisco office with a high-impact, hybrid setup. You will lead a team of demand gen strategists and partner across field marketing, RevOps, and product marketing to drive enterprise and commercial pipeline and accelerate revenue.

You will define attribution models, optimize cross-channel campaigns, and build always-on demand programs that align with Asana’s core pillars.

Qualifications

• Extensive experience in B2B demand generation for enterprise SaaS
• Experience owning marketing-sourced pipeline targets across AMER, EMEA, and APJ
• Hands-on expertise with ABM platforms and multi-stakeholder buying committees
• Strong analytical proficiency with GTM tools and attribution

Responsibilities

• Define and own global demand generation strategy for corporate and enterprise segments, with targets for pipeline, MQLs, SQOs, and ROI
• Architect integrated multi-channel programs from problem identification to purchase and ABM alignment
• Lead always-on demand programs and product launch campaigns
• Partner with content and PMM to anchor campaigns in differentiated messaging across GTM pillars
• Lead ABM strategy targeting high-priority accounts and optimize account penetration and velocity
• Define attribution models and provide visibility into marketing’s contribution to pipeline
• Leverage AI-first approaches to automate campaigns and personalize content at scale
• Develop and scale a high-performing demand gen team and cross-functional alignment

Skills

B2B demand generation

Enterprise SaaS

Team leadership

ABM platforms

GTM tools expertise

Tools

Marketo

Salesforce

Tableau

6sense

Demandbase

Job description

Asana is seeking a Head of Demand Generation to own our global pipeline engine from the San Francisco office with a high-impact, hybrid setup. You will lead a team of demand gen strategists and partner across field marketing, RevOps, and product marketing to drive enterprise and commercial pipeline and accelerate revenue.

You will define attribution models, optimize cross-channel campaigns, and build always-on demand programs that align with Asana’s core pillars.