Campaigns Lead: Enterprise Demand & AI-Driven Growth

WinsAbove; San Francisco, Northern (CA, KY); Hybrid; USD 207,000 - 243,000; Full time

Benefits offered by this job

Mental health benefits

Career coaching

Family building benefits

Retirement plans

In-office culinary options

Job summary

Asana is seeking a Head of Global Campaigns to own the global demand generation engine. You will lead strategy, build and optimize full-funnel programs across enterprise and commercial segments, translating Asana's positioning into campaigns that drive pipeline and revenue.

You will manage a Demand Generation team and partner with marketing, RevOps, and product teams to own global numbers. You will bring AI-first approaches, scale programs, and lead ABM across top accounts while collaborating

Qualifications

• Extensive experience in B2B demand generation across enterprise SaaS with marketing-sourced pipeline targets.
• Deep hands-on expertise with ABM platforms (e.g., 6sense, Demandbase) for multi-stakeholder buying committees.
• Strong technical and analytical proficiency with GTM tools (Marketo, Salesforce) and BI/attribution tools (Tableau).
• Data-driven decision maker with strong capabilities in MQL-to-SQO conversion, pipeline velocity, and attribution.

Responsibilities

• Define and own global demand generation strategy and targets (pipeline, MQLs, SQOs, ROI).
• Architect integrated multi-channel programs for enterprise buyers.
• Lead always-on demand programs and product launch bursts.
• Partner with content/PMM to ensure differentiated messaging across GTM pillars.
• Lead ABM strategy for high-priority accounts and optimize pipeline velocity.

Skills

Demand generation

ABM platforms

GTM tools

Data analysis

Tools

Marketo

Salesforce

Tableau

Job description

Asana is seeking a Head of Global Campaigns to own the global demand generation engine. You will lead strategy, build and optimize full-funnel programs across enterprise and commercial segments, translating Asana's positioning into campaigns that drive pipeline and revenue.

You will manage a Demand Generation team and partner with marketing, RevOps, and product teams to own global numbers. You will bring AI-first approaches, scale programs, and lead ABM across top accounts while collaborating