Global Demand Gen Lead - AI-Driven Growth & Analytics

Edmund Optics; Cherry Hill Township (NJ); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401(k) with Company Match

PTO & Paid Parental Leave

Tuition Reimbursement

Life/AD&D

Training and Development Opportunities

Job summary

Edmund Optics is seeking a Senior Manager of Demand Generation to lead global demand generation efforts across SEM, paid social, and marketing automation. This role works hands-on with global agencies and partners with Marketing Intelligence, content, and corporate marketing to drive pipeline and revenue.

You will manage a multi-channel program, onboard new channels like AI-driven campaigns, and present results to senior leadership. A BA/BS in marketing and 7–10 years of experience are required.

Qualifications

• BA/BS degree in Marketing or related field.
• 7–10 years of progressive experience in demand generation, digital marketing, or growth marketing, including team management.
• Hands-on experience running SEM, paid social, and marketing automation programs at scale, including piloting or scaling new channels such as AI-driven or AI-referral programs.
• Experience managing a multi-functional team spanning marketing automation, campaign execution, and regional coordination.
• Marketo experience strongly preferred; familiarity with comparable marketing automation platforms otherwise.
• Experience onboarding or scaling brand-awareness channels such as YouTube.

Responsibilities

• Own demand generation performance for the Marketplace division end to end.
• Own execution across core demand generation channels: SEM, paid social, and marketing automation, plus new channels as the mix evolves.
• Hands-on SEM work coordinating execution with international agencies while being fully accountable for results.
• Onboard and scale YouTube and other brand-awareness channels as part of the demand generation mix.
• Ensure campaigns tie to revenue and pipeline goals, not just activity metrics.
• Maintain execution quality and pacing standards across all channels.
• Own marketing automation programs like emails, nurture, and lifecycle journeys with Marketo focus.
• Analyze demand generation performance and connect it to broader business outcomes with Marketing Intelligence.

Skills

AI tools

SEM

Paid social

Marketing automation

Analytics

Leadership

Cross‑functional collaboration

Presentation skills

Education

BA/BS in Marketing

Tools

Marketo

Job description

Edmund Optics is seeking a Senior Manager of Demand Generation to lead global demand generation efforts across SEM, paid social, and marketing automation. This role works hands-on with global agencies and partners with Marketing Intelligence, content, and corporate marketing to drive pipeline and revenue.

You will manage a multi-channel program, onboard new channels like AI-driven campaigns, and present results to senior leadership. A BA/BS in marketing and 7–10 years of experience are required.