Global Demand Gen Lead - AI-Driven, AWS & Partners

Aquent; Alpharetta (GA); On-site; USD 120,000 - 190,000; Full time

Job summary

Aquent in Alpharetta, GA is seeking a Senior Demand Generation Manager to build and lead a global, revenue-focused demand engine. This senior individual contributor will own demand strategy from pipeline planning and integrated campaigns through performance measurement, sales intelligence, partner marketing, and AI-enabled marketing operations.

You will influence Content, Field Marketing, Product Marketing, Sales, Partners, and Marketing Operations to drive measurable pipeline growth and shape

Qualifications

• 7+ years of experience in B2B demand generation, growth marketing, or revenue marketing.
• Proven experience owning pipeline or revenue contribution targets.
• Strong background in integrated, multi-channel campaign strategy.
• Experience with ABM, intent data, propensity modeling, or sales intelligence.
• Strong analytical skills and experience managing marketing budgets.
• Experience partnering with Sales and executive leadership.
• Demonstrated ability to lead cross-functionally without direct authority.
• Experience in technology, SaaS, cloud, or another complex B2B environment preferred.
• Hands-on experience using AI to improve marketing productivity and workflows.
• Excellent communication, project management, and strategic problem-solving skills.

Responsibilities

• Develop and execute the global demand generation plan aligned to pipeline and revenue goals.
• Own quarterly pipeline contribution targets and optimize performance by channel and program.
• Manage global advertising and digital aircover budgets and make data-driven investment decisions.
• Improve inbound quality, conversion rates, and cost per opportunity.
• Own the global integrated campaign calendar and campaign strategy.
• Develop campaigns aligned to target audiences, buyer journey stages, KPIs, and pipeline objectives.
• Partner with Product Marketing to translate positioning into effective demand programs.
• Own nurture strategy, testing, and optimization.
• Manage and optimize the company's propensity model for account and lead prioritization.
• Provide Sales and BDR teams with actionable account intelligence, including intent, technographic, and trigger-event signals.
• Measure the performance of marketing-supplied targeting and continuously improve account prioritization.
• Build demand generation programs with key strategic partners.
• Develop and execute an AWS-focused demand strategy, including digital aircover, co-branded campaigns, and Marketplace-related opportunities.
• Evaluate partner performance and recommend where marketing investment should increase, decrease, or stop.
• Support content syndication and joint marketing initiatives.
• Implement AI-assisted workflows across campaign development, audience modeling, account research, content adaptation, reporting, and pipeline analysis.
• Use AI and agentic workflows to increase campaign velocity and team productivity.
• Develop a shared AI workflow and prompt library.
• Establish appropriate AI governance, including human review, accuracy, privacy, and brand standards.
• Lead demand generation initiatives through influence and strong stakeholder management.
• Establish clear campaign briefs, timelines, KPIs, and execution standards.
• Partner with Marketing Operations on reporting, dashboards, and performance measurement.
• Present demand generation performance and recommendations to Sales and executive leadership.

Skills

B2B demand gen

Revenue marketing

ABM

Intent data

Budget management

Cross-functional leadership

SaaS tech

Tools

Marketing automation

Job description

Aquent in Alpharetta, GA is seeking a Senior Demand Generation Manager to build and lead a global, revenue-focused demand engine. This senior individual contributor will own demand strategy from pipeline planning and integrated campaigns through performance measurement, sales intelligence, partner marketing, and AI-enabled marketing operations.

You will influence Content, Field Marketing, Product Marketing, Sales, Partners, and Marketing Operations to drive measurable pipeline growth and shape