Global Customer Research Analyst – Digital Media, Apps & Websites

Jobtailor

Missouri

On-site

USD 52,000 - 78,000

Full time

8 days ago

Application generator

Stand out for this role — generate a tailored resume and cover letter in about a minute.

Get past ATS filters

Job summary

Jobtailor in the United States is seeking a Market Research Specialist to design and execute quantitative and qualitative research across digital platforms.

You will develop surveys, usability test plans, and interview guides, translate findings into actionable recommendations, and manage multiple complex projects with cross-functional teams.

The role requires collaboration, strong analytics, proficiency with tools like Qualtrics and SPSS, and the ability to present insights to diverse audiences.

Qualifications

Bachelor’s degree (preferred in Psychology, Marketing or Business)
2 years of market research experience, preferably focused on digital media, apps, or websites
Experience with UX/UI market research or usability testing platforms (e.g., UserTesting, Qualtrics)
Strong analytical skills, including proficiency in running cross-tabs or mining raw data sets
Excellent collaboration and communication skills; able to present findings to diverse audiences
Outstanding organizational and project management skills; able to manage multiple deliverables and deadlines
Ability to use AI-enabled tools appropriately for questionnaire drafting, open-end synthesis, desk research, and insight summarization, with human judgment and research rigor
Experience with market research platforms, including statistical analysis and survey programming tools
Proficiency in Word, PowerPoint, and Excel
Must not require GM immigration sponsorship now or in the future
Preferred: advanced degree in Marketing Research, Analytics, Behavioral Sciences, or related field
Experience conducting website and mobile app usability research or related digital experience measurement
Familiarity with advanced quantitative and qualitative methodologies, such as Conjoint and Max Diff
Experience using Qualtrics, including programming, JavaScript, Stats IQ, XM Discover, and Text IQ
Experience using mTAB, SPSS, or other statistical tools
Familiarity with statistical concepts and applications

Responsibilities

Design and execute quantitative and qualitative research on websites, apps, and other digital media platforms
Develop surveys, usability test plans, interview guides, and observational field guides
Translate research findings into actionable recommendations for marketing and business teams
Identify implications for customer experience, prioritization, and ongoing improvements
Manage multiple complex projects, risks, stakeholders, timelines, and delivery quality
Collaborate with business partners and research managers to clarify objectives and select methodologies
Support tracking studies and consumer panels related to digital products and experiences
Manage vendor relationships, project logistics, purchase processes, and invoicing
Apply innovative research approaches, tools, and workflows to improve insight speed, quality, and depth

Skills

Market Research Experience

Usability Testing Platforms

Statistical Analysis Tools

Project Management Skills

Analytical Skills

Collaboration Skills

Communication Skills

Organizational Skills

Education

Bachelor's Degree

Advanced Degree in Marketing Research/Analytics/Behavioral Sciences

Tools

Qualtrics

SPSS

MTAB

mTAB

Excel

PowerPoint

Word

JavaScript

Stats IQ

XM Discover

Text IQ

Job description

Design and execute quantitative and qualitative research on websites, apps, and other digital media platforms
Develop surveys, usability test plans, interview guides, and observational field guides
Translate research findings into actionable recommendations for marketing and business teams
Identify implications for customer experience, prioritization, and ongoing improvements
Manage multiple complex projects, risks, stakeholders, timelines, and delivery quality
Collaborate with business partners and research managers to clarify objectives and select methodologies
Support tracking studies and consumer panels related to digital products and experiences
Manage vendor relationships, project logistics, purchase processes, and invoicing
Apply innovative research approaches, tools, and workflows to improve insight speed, quality, and depth

Requirements

Bachelor’s degree (preferred in Psychology, Marketing or Business)
2 years of market research experience, preferably focused on digital media, apps, or websites
Experience with UX/UI market research or usability testing platforms (e.g., UserTesting, Qualtrics)
Strong analytical skills, including proficiency in running cross-tabs or mining raw data sets
Excellent collaboration and communication skills; able to present findings to diverse audiences
Outstanding organizational and project management skills; able to manage multiple deliverables and deadlines
Ability to use AI-enabled tools appropriately for questionnaire drafting, open-end synthesis, desk research, and insight summarization, with human judgment and research rigor
Experience with market research platforms, including statistical analysis and survey programming tools
Proficiency in Word, PowerPoint, and Excel
Must not require GM immigration sponsorship now or in the future
Preferred: advanced degree in Marketing Research, Analytics, Behavioral Sciences, or related field
Experience conducting website and mobile app usability research or related digital experience measurement
Familiarity with advanced quantitative and qualitative methodologies, such as Conjoint and Max Diff
Experience using Qualtrics, including programming, JavaScript, Stats IQ, XM Discover, and Text IQ
Experience using mTAB, SPSS, or other statistical tools
Familiarity with statistical concepts and applications

Core Competencies

Demonstrates expertise in conducting quantitative and qualitative research, particularly in digital media, with a strong focus on usability testing and data analysis. Proficient in managing complex projects and collaborating with stakeholders to deliver actionable insights and recommendations.

Highest-signal resume keywords