Manager, Qualitative Insights

Jobtailor; California (MO); On-site; USD 85,000 - 125,000; Full time

Job summary

Jobtailor is seeking an experienced Market Research Manager to lead or co-lead multiple insights engagements. You will educate clients through the research process, frame insights into actionable recommendations, and develop client-ready reports, slides, and microsites.

You will mentor junior team members and collaborate with cross-functional teams to translate data into learnings. A strong background in qualitative methods and client management is essential.

Qualifications

• 3+ years in market research with end-to-end project management.
• Strong grasp of qualitative methods: focus groups, ethnographies, IDIs, online communities.
• Ability to translate insights into actionable recommendations for clients.
• Excellent communication and presentation skills.
• Experience working with cross-functional teams and external vendors.

Responsibilities

• Manage and, when needed, lead multiple research engagements concurrently.
• Educate clients about every step of the research process and frame insights as actionable recommendations.
• Develop client-ready reports, slides, videos, and microsites.
• Mentor Associates and Senior Associates and support their growth.
• Collaborate with internal teams and translate data into learnings.

Skills

Market Research Management

Qualitative Methodologies

Client Relationship Development

Project Management

Data Analysis

Education

Bachelor's degree or equivalent in social science/communications/business

Tools

Market Research Software

Microsoft Suite

Google Suite

Job description

• Manage and, in some cases, lead multiple research and insights engagements simultaneously
• Act as a thought partner to junior- to mid-level clients
• Educate clients about every step of the research process
• Frame insights into actionable recommendations
• Develop trust and build lasting client relationships
• Develop discussion and activity guides
• Moderate online and face-to-face research
• Manage internal project members
• Take notes
• Manage project finances
• Develop nearly client-ready reports and deliverables, including slides, video deliverables, and microsites
• Manage accounts and projects, including scope and escalation of roadblocks
• Collaborate with internal cross-functional teams, including Insight Ops - Qual, Insights Design, India Cohort, Behavioral Sciences, Quant practice, and other practices
• Translate data into learnings
• Tell visual stories through data and comprehensive narratives
• Frame impactful and strategic recommendations
• Establish, support, and build relationships with junior- to mid-level Insights and Marketing client stakeholders
• Mentor, coach, and delegate work to Associates and Senior Associates
• Share responsibility for Associates' and Senior Associates' growth and development

Requirements

• Minimum of 3 years of experience in market research
• Proven track record of managing multiple end-to-end research projects
• Strong understanding of qualitative methodologies, including focus groups, ethnographies, in-depth interviews (IDIs), and online communities
• Broad experience across objectives including JTBD/Needs, Segment Illumination, Audience Understanding, Journey Mapping, Product Innovation, and Positioning
• Excellent communication and presentation skills
• Ability to convey complex insights to diverse audiences
• Ability to work collaboratively in cross-functional teams
• Experience managing relationships with external vendors
• Proficiency in market research software and tools
• Proficiency in Microsoft/Google Suites
• Demonstrated curiosity and willingness to learn
• Openness to sharing, receiving, asking for, and applying feedback
• Adaptability to new methodologies and technologies
• Critical thinking, strategic thinking, project management, and solution-oriented problem identification
• Bachelor's degree and/or studies in a social science, communications, or business-related field are common among successful candidates; alternative education and experience backgrounds are accepted

Core Competencies

Demonstrates expertise in managing end-to-end market research projects, utilizing qualitative methodologies, and translating data into actionable insights. Strong communication and collaboration skills are essential for building client relationships and mentoring team members.

Highest-signal resume keywords

• Market Research Management
• Qualitative Methodologies
• Client Relationship Development
• Project Management
• Data Analysis

Hard Skills

• Market Research
• Focus Groups
• In-Depth Interviews
• Ethnographies
• Journey Mapping
• Product Innovation
• Microsoft Suite
• Google Suite
• Research Software Proficiency
• Data Visualization

Soft Skills

• Excellent Communication
• Critical Thinking
• Strategic Thinking
• Adaptability
• Mentoring

Industry Keywords

• Insights Engagements
• Client Stakeholders
• Cross-Functional Teams
• Vendor Management
• Actionable Recommendations