Customer Research Analyst

Jobtailor

Missouri

On-site

USD 90,000 - 140,000

Full time

6 days ago

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Job summary

GM International seeks a senior research leader to drive primary and secondary studies, turning data into actionable guidance for product, marketing and digital teams.

You will design robust research programs, manage cross-functional programs, and present executive-ready insights with strong storytelling. Collaboration across regions and vendors is essential.

Qualifications

Bachelor’s degree in market research, analytics, behavioral science, marketing, psychology, statistics, or related field.
5+ years of experience in consumer research, insights, analytics, or marketing.
Ability to lead research projects with minimal oversight.
Strong quantitative and qualitative research design capabilities.
Experience with survey design, interviews, and guides.
Experience with regression, factor and cluster analyses, MaxDiff, conjoint, pricing methods.
Ability to solve complex business problems using data-driven approaches.
Ability to influence stakeholders with evidence-based recommendations.
Strong project management and communication skills.
Proficiency in Word, PowerPoint, and Excel.

Responsibilities

Lead primary and secondary research projects from objective definition to recommendations.
Design and execute complex quantitative and qualitative research using appropriate methodologies and tools.
Develop questionnaires, discussion guides, and analysis frameworks.
Manage multiple complex, multi-stakeholder projects with timely delivery.
Analyze primary research, internal data, market data, and secondary sources.
Translate findings into data-backed recommendations for product, marketing, and business teams.
Create executive-ready narratives and presentations.
Partner with cross-functional and cross-regional stakeholders to align objectives.
Maintain relationships with research suppliers and oversee execution, logistics, and quality.
Improve research methods, tools, and workflows, including AI-enabled approaches.

Skills

Quantitative Research

Qualitative Research

Project Management

Data Analysis

Stakeholder Influence

Storytelling

AI in Research

Survey Design

Statistical Analysis

Communication

Education

Bachelor's degree in Market Research/Analytics/related field

Master's degree in Marketing Research/Analytics/related field (preferred)

Tools

SPSS

Excel

PowerPoint

Word

AI-Enabled Platforms

Large Language Model Tools

Job description

Lead primary and secondary research projects for GM International from objective definition through recommendations
Design and execute complex quantitative and qualitative research using appropriate methodologies, tools, and suppliers
Develop questionnaires, discussion guides, and analysis frameworks
Manage multiple complex, multi-stakeholder projects and ensure timely, high-quality delivery
Analyze and integrate primary research, internal business data, external market data, and secondary sources
Translate findings into actionable, data-backed recommendations for product, marketing, digital, and business teams
Create compelling narratives and executive-ready presentations
Partner with cross-functional and cross-regional stakeholders to clarify objectives, challenge assumptions, and align decisions
Maintain relationships with research suppliers and oversee execution, logistics, quality, and deliverables
Improve research methods, tools, and workflows, including AI-enabled approaches where appropriate

Requirements

Bachelor’s degree in Market Research, Analytics, Behavioral Science, Marketing, Psychology, Statistics, or a related field
5+ years of experience in consumer research, insights, analytics, strategic planning, or marketing
Ability to independently lead research and insight projects with minimal oversight
Strong quantitative and qualitative research design capabilities
Experience with survey design, interview and discussion guide development, sampling approaches, and methodology selection
Experience with regression, factor and cluster analysis, MaxDiff, conjoint, and pricing methods as relevant
Ability to solve complex, ambiguous, and novel business problems using structured, data-driven approaches
Ability to influence stakeholders through clear, evidence-based recommendations
Strong project management skills
Excellent communication and storytelling skills
Proficiency in Word, PowerPoint, and Excel
Ability to combine survey data with behavioral, digital, CRM, social, or secondary data sources
Experience using AI-enabled platforms or large language model tools for research activities
Ability to apply AI responsibly by validating outputs, checking for bias or hallucination, protecting confidential data, and applying human judgment
Comfort experimenting with emerging AI research workflows without compromising methodological rigor
Must not require GM immigration sponsorship now or in the future, including H-1B, OPT, STEM OPT, CPT, TN, or J-1 sponsorship
Master’s degree in Marketing Research, Analytics, Behavioral Sciences, Statistics, or a related field (preferred)
Advanced expertise in quantitative and qualitative methodologies (preferred)
Familiarity with global automotive market dynamics, consumer behavior, and competitive intelligence (preferred)
Experience coaching peers and sharing best practices (preferred)
Proficiency in SPSS, Q, R, or equivalent software (preferred)

Core Competencies

Demonstrates advanced expertise in quantitative and qualitative research methodologies, with a strong ability to lead complex research projects and deliver actionable insights. Proficient in utilizing AI-enabled platforms and integrating diverse data sources to inform strategic decisions.

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