Global CRM & Email Marketing Lead — Personalization & Growth

Dolby; Burbank (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Dolby is seeking a Sr. Manager, Global CRM & Email Marketing to define and lead the global CRM and email marketing strategy across Dolby's owned digital ecosystem.

You will set segmentation, lifecycle journeys, governance standards and performance metrics to empower regional teams and ensure scalable, data-driven campaigns. This role interfaces with Global Digital Platforms, Marketing, Product Marketing, and business stakeholders to align CRM capabilities with growth priorities across consumer,

Responsibilities

• Define and evolve Dolby's global CRM and email marketing strategy across B2C, B2B, and partner audiences.
• Establish global segmentation frameworks, customer personas, lifecycle journeys, and engagement models.
• Develop scalable playbooks, standards, and best practices that enable regional teams to execute effectively while maintaining brand and operational consistency.
• Partner with Global Marketing and Digital leadership to align CRM strategy with business growth objectives and audience priorities.
• Ensure CRM initiatives are fully integrated with broader digital ecosystem touchpoints (web, events, partner activations, product launches, etc.).
• Define global email marketing calendar frameworks aligned to global campaigns, regional activations, always-on content programs, industry events.
• Establish reusable campaign templates, dynamic modules, and automation frameworks to support both global and regional initiatives.
• Enable regional teams with toolkits, templates, documentation, and performance benchmarks.
• Identify opportunities to leverage AI and automation to enhance personalization, optimization, and operational efficiency.
• Design and evolve global segmentation models based on behavioral, demographic, firmographic, and engagement data.
• Define personalization standards across lifecycle stages, audience types, and regions.
• Drive adoption of dynamic content capabilities to increase relevance and engagement.
• Continuously refine segmentation and personalization strategies based on performance insights and evolving audience behavior.
• Partner with the Global Digital Platforms & Technologies team on CRM platform selection, architecture, and evolution.
• Partner with stakeholders to translate marketing requirements into scalable system capabilities and data models.
• Ensure CRM systems are integrated across platforms, workflows, and reporting systems.
• Establish global governance standards for data capture, permissions, and engagement tracking.
• Provide guidance and enablement to regional teams on CRM best practices and tool utilization.
• Define global CRM KPIs aligned with broader Global Digital Marketing objectives.
• Establish standardized reporting frameworks and dashboards to track subscriber growth, engagement, retention, lifecycle progression, and revenue influence.
• Analyze performance data to generate actionable insights and strategic recommendations.
• Leverage testing frameworks.

Job description

Dolby is seeking a Sr. Manager, Global CRM & Email Marketing to define and lead the global CRM and email marketing strategy across Dolby's owned digital ecosystem.

You will set segmentation, lifecycle journeys, governance standards and performance metrics to empower regional teams and ensure scalable, data-driven campaigns. This role interfaces with Global Digital Platforms, Marketing, Product Marketing, and business stakeholders to align CRM capabilities with growth priorities across consumer,