Global CRM & Lifecycle Leader — Gaming & CDP Mastery

Logitech

Irvine (CA)

Hybrid

USD 143,000 - 196,000

Full time

14 days+

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Benefits offered by this job

Medical Coverage

Dental Coverage

Vision Coverage

Traditional 401(k)

Employee Discounts

Paid Parental Leave

Job summary

Logitech is seeking a strategic Lifecycle Marketing & CRM Senior Manager to lead our global lifecycle program across Gaming and Personal Workspace. You will elevate CRM from email basics to a full lifecycle ecosystem, guiding the team and agencies in multi-channel experiences using Salesforce Marketing Cloud and the new CDP.

You will define the global roadmap, optimize onboarding, cart abandonment, win-back programs, and establish KPIs that tie to revenue.

Qualifications

8+ years of experience in CRM or lifecycle marketing within consumer-facing environments.
2+ years of experience managing direct reports and leading external agency partners/vendors.
Strong strategic and operational knowledge of Salesforce Marketing Cloud Enterprise (MCE) and CDP/Data Cloud.
Deep familiarity with marketing attribution models, predictive analytics, LTV modeling, and segmentation tools.
Bachelor’s degree in Marketing, Business, Communications, or related field; MBA is a plus.

Responsibilities

Define the annual and quarterly global lifecycle and CRM roadmap, aligning customer-centric strategies with commercial objectives.
Shift the organization from email execution to comprehensive customer lifecycle management, mapping end-to-end journeys.
Drive strategy and optimization for onboarding/welcome, cart/browse abandonment, and win-back programs.
Establish clear KPIs, growth targets, and resource allocation for the lifecycle marketing group.
Establish ways of working between global and regional teams, partnering with commercial and creative teams.