Sr Manager, CRM and Email Marketing

Dolby; Burbank (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Dolby is seeking a Sr. Manager, Global CRM & Email Marketing to define and lead the global CRM and email marketing strategy across Dolby's owned digital ecosystem.

You will set segmentation, lifecycle journeys, governance standards and performance metrics to empower regional teams and ensure scalable, data-driven campaigns. This role interfaces with Global Digital Platforms, Marketing, Product Marketing, and business stakeholders to align CRM capabilities with growth priorities across consumer,

Responsibilities

• Define and evolve Dolby's global CRM and email marketing strategy across B2C, B2B, and partner audiences.
• Establish global segmentation frameworks, customer personas, lifecycle journeys, and engagement models.
• Develop scalable playbooks, standards, and best practices that enable regional teams to execute effectively while maintaining brand and operational consistency.
• Partner with Global Marketing and Digital leadership to align CRM strategy with business growth objectives and audience priorities.
• Ensure CRM initiatives are fully integrated with broader digital ecosystem touchpoints (web, events, partner activations, product launches, etc.).
• Define global email marketing calendar frameworks aligned to global campaigns, regional activations, always-on content programs, industry events.
• Establish reusable campaign templates, dynamic modules, and automation frameworks to support both global and regional initiatives.
• Enable regional teams with toolkits, templates, documentation, and performance benchmarks.
• Identify opportunities to leverage AI and automation to enhance personalization, optimization, and operational efficiency.
• Design and evolve global segmentation models based on behavioral, demographic, firmographic, and engagement data.
• Define personalization standards across lifecycle stages, audience types, and regions.
• Drive adoption of dynamic content capabilities to increase relevance and engagement.
• Continuously refine segmentation and personalization strategies based on performance insights and evolving audience behavior.
• Partner with the Global Digital Platforms & Technologies team on CRM platform selection, architecture, and evolution.
• Partner with stakeholders to translate marketing requirements into scalable system capabilities and data models.
• Ensure CRM systems are integrated across platforms, workflows, and reporting systems.
• Establish global governance standards for data capture, permissions, and engagement tracking.
• Provide guidance and enablement to regional teams on CRM best practices and tool utilization.
• Define global CRM KPIs aligned with broader Global Digital Marketing objectives.
• Establish standardized reporting frameworks and dashboards to track subscriber growth, engagement, retention, lifecycle progression, and revenue influence.
• Analyze performance data to generate actionable insights and strategic recommendations.
• Leverage testing frameworks.

Job description

Join the leader in entertainment innovation and help us design the future. At Dolby, science meets art, and high tech means more than computer code. As a member of the Dolby team, you’ll see and hear the results of your work everywhere, from movie theaters to smartphones. We continue to revolutionize how people create, deliver, and enjoy entertainment worldwide. To do that, we need the absolute best talent. We’re big enough to give you all the resources you need, and small enough so you can make a real difference and earn recognition for your work. We offer a collegial culture, challenging projects, and excellent compensation and benefits,not to mention a Flex Work approach that is truly flexible to support where, when, and how you do your best work.

The Marketing department creates passion and relevance for the "Dolby Difference" driving sell-in and sell-thru of Dolby enabled devices, services, content, and experiences across multiple constituents - partners, creators, consumers, and developers.

Overview

Dolby is seeking a Sr. Manager, Global CRM & Email Marketing to define and lead the global CRM and email marketing strategy across Dolby's owned digital ecosystem.

This role sits at the center of Dolby's audience engagement infrastructure. It is responsible for establishing global CRM strategy, segmentation frameworks, lifecycle journeys, governance standards, and performance measurement models - while enabling Regional Marketing teams to activate campaigns in-market using shared platforms, playbooks, and best practices.

This role will partner closely with Global Digital Platforms & Technologies, Regional Marketing teams, Product Marketing, and Business stakeholders to ensure Dolby's CRM capabilities are scalable, data-driven, AI-forward, and aligned to global growth priorities across consumer, partner, and professional audiences.

Responsibilities

• Define and evolve Dolby's global CRM and email marketing strategy across B2C, B2B, and partner audiences.
• Establish global segmentation frameworks, customer personas, lifecycle journeys, and engagement models.
• Develop scalable playbooks, standards, and best practices that enable regional teams to execute effectively while maintaining brand and operational consistency.
• Partner with Global Marketing and Digital leadership to align CRM strategy with business growth objectives and audience priorities.
• Ensure CRM initiatives are fully integrated with broader digital ecosystem touchpoints (web, events, partner activations, product launches, etc.).

Global Email Marketing Framework & Enablement

• Define global email marketing calendar frameworks aligned to:
  • Global campaigns
  • Regional/country activations (including 1+1+1 partner initiatives)
  • Always-on content programs (creator content, titles, product releases, promotions)
  • Industry, partner, and consumer events
• Establish reusable campaign templates, dynamic modules, and automation frameworks to support both global and regional initiatives.
• Enable regional teams with toolkits, templates, documentation, and performance benchmarks.
• Identify opportunities to leverage AI and automation to enhance personalization, optimization, and operational efficiency.

Customer Segmentation & Personalization Strategy

• Design and evolve global segmentation models based on behavioral, demographic, firmographic, and engagement data.
• Define personalization standards across lifecycle stages, audience types, and regions.
• Drive adoption of dynamic content capabilities to increase relevance and engagement.
• Continuously refine segmentation and personalization strategies based on performance insights and evolving audience behavior.
• Partner with the Global Digital Platforms & Technologies team on CRM platform selection, architecture, and evolution.
• Partner with stakeholders to translate marketing requirements into scalable system capabilities and data models.
• Ensure CRM systems are integrated across platforms, workflows, and reporting systems.
• Establish global governance standards for data capture, permissions, and engagement tracking.
• Provide guidance and enablement to regional teams on CRM best practices and tool utilization.

Performance Measurement & Continuous Optimization

• Define global CRM KPIs aligned with broader Global Digital Marketing objectives.
• Establish standardized reporting frameworks and dashboards to track:
  • Subscriber growth (consumer, partner, professional)
  • Engagement (open rate, CTR, unsubscribe rate)
  • Retention and lifecycle progression
  • Conversion and revenue influence
• Analyze performance data to generate actionable insights and strategic recommendations.
• Leverage testing frameworks (