Sr Manager, CRM and Email Marketing

Via Licensing Corporation; Burbank (CA); On-site; USD 153,000 - 210,000; Full time

Job summary

Dolby in the Los Angeles area seeks a Sr. Manager, Global CRM & Email Marketing to define and lead the global CRM program across B2C, B2B, and partner audiences.

You will build segmentation and lifecycle journeys, develop scalable templates, empower regional teams, and ensure CRM integrates with web, events, and product launches. This role emphasizes data-driven optimization, governance, and the use of platforms like Salesforce, HubSpot, Microsoft Dynamics, and Marketo to drive engagement and

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 8+ years of experience in CRM strategy, lifecycle marketing, or email marketing, preferably within a global organization.
• Demonstrated experience building and scaling CRM programs across multiple regions.
• Strong experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Microsoft Dynamics, Marketo).
• Experience integrating CRM systems within broader digital ecosystems.

Responsibilities

• Define and lead global CRM and email marketing strategy for B2C, B2B, and partner audiences.
• Establish global segmentation, personas, lifecycle journeys, and engagement models.
• Develop templates, playbooks, and enable regional teams for consistent execution.
• Align CRM with broader digital ecosystem and product launches.
• Define KPIs, dashboards, and continuous optimization strategies.
• Ensure data governance and compliance across regions.

Skills

CRM strategy

Lifecycle marketing

Email marketing

Global scaling

Data-driven decisions

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Salesforce

HubSpot

Microsoft Dynamics

Marketo

Job description

Join the leader in entertainment innovation and help us design the future. At Dolby, science meets art, and high tech means more than computer code. As a member of the Dolby team, you’ll see and hear the results of your work everywhere, from movie theaters to smartphones. We continue to revolutionize how people create, deliver, and enjoy entertainment worldwide. To do that, we need the absolute best talent. We’re big enough to give you all the resources you need, and small enough so you can make a real difference and earn recognition for your work. We offer a collegial culture, challenging projects, and excellent compensation and benefits, not to mention a Flex Work approach that is truly flexible to support where, when, and how you do your best work.

The Marketing department creates passion and relevance for the 'Dolby Difference' driving sell-in and sell-thru of Dolby enabled devices, services, content, and experiences across multiple constituents – partners, creators, consumers, and developers.

Overview

Dolby is seeking a Sr. Manager, Global CRM & Email Marketing to define and lead the global CRM and email marketing strategy across Dolby’s owned digital ecosystem.

This role sits at the center of Dolby’s audience engagement infrastructure. It is responsible for establishing global CRM strategy, segmentation frameworks, lifecycle journeys, governance standards, and performance measurement models — while enabling Regional Marketing teams to activate campaigns in-market using shared platforms, playbooks, and best practices.

This role will partner closely with Global Digital Platforms & Technologies, Regional Marketing teams, Product Marketing, and Business stakeholders to ensure Dolby’s CRM capabilities are scalable, data-driven, AI-forward, and aligned to global growth priorities across consumer, partner, and professional audiences.

Responsibilities

Global CRM Strategy & Governance

• Define and evolve Dolby’s global CRM and email marketing strategy across B2C, B2B, and partner audiences.
• Establish global segmentation frameworks, customer personas, lifecycle journeys, and engagement models.
• Develop scalable playbooks, standards, and best practices that enable regional teams to execute effectively while maintaining brand and operational consistency.
• Partner with Global Marketing and Digital leadership to align CRM strategy with business growth objectives and audience priorities.
• Ensure CRM initiatives are fully integrated with broader digital ecosystem touchpoints (web, events, partner activations, product launches, etc.).

Global Email Marketing Framework & Enablement

• Define global email marketing calendar frameworks aligned to:
  • Global campaigns
  • Regional/country activations (including 1+1+1 partner initiatives)
  • Always-on content programs (creator content, titles, product releases, promotions)
  • Industry, partner, and consumer events
• Establish reusable campaign templates, dynamic modules, and automation frameworks to support both global and regional initiatives.
• Enable regional teams with toolkits, templates, documentation, and performance benchmarks.
• Identify opportunities to leverage AI and automation to enhance personalization, optimization, and operational efficiency.

Customer Segmentation & Personalization Strategy

• Design and evolve global segmentation models based on behavioral, demographic, firmographic, and engagement data.
• Define personalization standards across lifecycle stages, audience types, and regions.
• Drive adoption of dynamic content capabilities to increase relevance and engagement.
• Continuously refine segmentation and personalization strategies based on performance insights and evolving audience behavior.

CRM Platform Strategy & Optimization

• Partner with the Global Digital Platforms & Technologies team on CRM platform selection, architecture, and evolution.
• Partner with stakeholders to translate marketing requirements into scalable system capabilities and data models.
• Ensure CRM systems are integrated across platforms, workflows, and reporting systems.
• Establish global governance standards for data capture, permissions, and engagement tracking.
• Provide guidance and enablement to regional teams on CRM best practices and tool utilization.

Performance Measurement & Continuous Optimization

• Define global CRM KPIs aligned with broader Global Digital Marketing objectives.
• Establish standardized reporting frameworks and dashboards to track:
  • Subscriber growth (consumer, partner, professional)
  • Engagement (open rate, CTR, unsubscribe rate)
  • Retention and lifecycle progression
  • Conversion and revenue influence
• Analyze performance data to generate actionable insights and strategic recommendations.
• Leverage testing frameworks (A/B, multivariate, automation optimization) to drive continuous improvement.
• Use data-driven insights to evolve strategy, segmentation, and messaging approaches.

Compliance, Data Governance & Trust

• Ensure compliance with global and regional data privacy regulations (e.g., GDPR, CAN-SPAM) and permission-based marketing standards.
• Define data governance protocols to maintain data integrity, accuracy, and customer trust.
• Partner with Legal, IT, and Privacy teams to maintain robust compliance frameworks.
• Oversee data hygiene standards and ongoing database optimization processes.

Stakeholder & Regional Partnership

• Act as the global center of excellence for CRM and email marketing.
• Partner with Regional Marketing leaders to align global strategy with local market needs.
• Provide strategic guidance while empowering regions to adapt and activate within the global framework.
• Present performance insights, strategic roadmaps, and optimization plans to senior leadership.
• Foster strong cross-functional collaboration across Marketing, Sales, Product, and Digital teams.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Business, or related field
• 8+ years of experience in CRM strategy, lifecycle marketing, or email marketing, preferably within a global organization
• Demonstrated experience building and scaling CRM programs across multiple regions
• Strong experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Microsoft Dynamics, Marketo)
• Experience integrating CRM systems within broader digital ecosystems

The Los Angeles Area base salary range for this full-time position is $153,000 - 210,000, which can vary if outside this location, plus bonus, benefits, and some roles may also include equity. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, competencies, experience, market demands, internal parity, and relevant education or training. Your recruiter can share more about the specific salary range and perks and benefits for your location during the hiring process.

Dolby will consider qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code, Article 49, and Administrative Code, Article 12

Equal Employment Opportunity:

Dolby is proud to be an equal opportunity employer. Our success depends on the combined skills and talents of all our employees. We are committed to making employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, religion, marital status, family status, medical condition, disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state, and local laws and ordinances.