Senior Global CRM & Email Marketing Leader

RiseMe

Burbank (CA)

On-site

USD 153,000 - 210,000

Full time

3 days ago

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Job summary

Dolby is seeking a Sr. Manager, Global CRM & Email Marketing to define and lead the global CRM strategy across Dolby’s owned digital ecosystem.

This role sits at the center of audience engagement, partnering with regional teams to scale and optimize lifecycle journeys and personalization. Responsibilities include governance, segmentation, templates, and performance measurement, with emphasis on data-driven, AI-forward improvements and cross-functional collaboration with Marketing, Product, and

Qualifications

8+ years of CRM strategy, lifecycle marketing or email marketing experience.
Experience building and scaling CRM programs across multiple regions.
Strong experience with CRM and marketing automation platforms.

Responsibilities

Define and evolve Dolby’s global CRM strategy and governance for B2C, B2B and partners.
Establish segmentation frameworks, personas, lifecycle journeys and engagement models.
Develop reusable templates, playbooks, and automation to support regional teams.
Partner with Global Marketing to align CRM with growth objectives and events.
Ensure CRM initiatives integrate with the broader digital ecosystem and data governance.
Provide guidance to regions and present performance insights to senior leadership.