Global Creative Director, Copy & Brand Strategy

McCann Worldgroup (Singapore) Pte. Ltd.; Orchard (NE); On-site; USD 70,000 - 100,000; Full time

Job summary

McCann Worldgroup (Singapore) Pte. Ltd. is seeking a senior copywriter to lead creative work for global and regional brands. You will partner with strategists, clients, and account teams to develop bold, original copy and compelling concepts that meet client goals.

You will guide teams through the full creative process from concept to delivery, delivering persuasive messages and driving brand growth through high-impact campaigns.

Qualifications

• Minimum 8–10 years of experience in a Copywriter role.
• Valued for writing flexibility, conceptual/visual thinking and keen sense of strategy.

Responsibilities

• Lead brand work on assigned brands at global and regional levels.
• Develop creative ideas and concepts, often in partnership with the art director.
• Write clear, persuasive, original copy.
• Oversee all creative development from concept to final delivery.
• Provide direction to teams to ensure work meets client goals and strategies.
• Contribute to client growth and brand fame through best-in-class demonstrations of creative prowess.
• Collaborate with Account Directors to drive new initiatives for clients.

Skills

Copywriting

Creative thinking

Leadership & mentoring

Presentation skills

Tools

PowerPoint

Job description

McCann Worldgroup (Singapore) Pte. Ltd. is seeking a senior copywriter to lead creative work for global and regional brands. You will partner with strategists, clients, and account teams to develop bold, original copy and compelling concepts that meet client goals.

You will guide teams through the full creative process from concept to delivery, delivering persuasive messages and driving brand growth through high-impact campaigns.