Copywriter & Project Lead — Brand Narratives

McCann; New York (NY); On-site; USD 55,000 - 65,000; Full time

Job summary

McCann in New York is seeking a creative copywriter to develop and shape brand storytelling across multiple channels, ensuring messaging aligns with business goals and audience insights.

You will collaborate with art direction, design, strategy, social, and production to deliver engaging content and drive cultural relevance. Office-based with a strong emphasis on teamwork and measurable impact.

Qualifications

• Relevant experience in copywriting and brand messaging.
• Ability to develop multichannel content aligned with business goals.
• Experience mentoring staff or managing projects.

Responsibilities

• Develops and shapes captivating brand messaging across multichannel platforms.
• Creates clear, engaging messaging aligned with audience insights and goals.
• Collaborates with art, design, strategy, social, and production to strengthen engagement.

Skills

Copywriting

Brand messaging

Content strategy

Project leadership

Job description

McCann in New York is seeking a creative copywriter to develop and shape brand storytelling across multiple channels, ensuring messaging aligns with business goals and audience insights.

You will collaborate with art direction, design, strategy, social, and production to deliver engaging content and drive cultural relevance. Office-based with a strong emphasis on teamwork and measurable impact.