Lead Multichannel Copywriter & Brand Storyteller

McCann; New York (NY); On-site; USD 75,000 - 90,000; Full time

Job summary

McCann in New York is seeking a creative copywriter to develop compelling platform and campaign narratives across multiple channels. You will craft brand messaging that reflects audience insights and business goals, and collaborate with art direction, design, strategy, social and production to deliver integrated content experiences.

The role emphasizes strategic writing, coordination with teams, and delivering engaging content that strengthens audience engagement and creative effectiveness

Qualifications

• Develops and shapes compelling written platform and campaign narrative across multichannel platforms.
• Creates clear, engaging, and strategically aligned messaging reflecting brand voice, audience insights and business objectives.
• Collaborates with art direction, design, strategy, social, client teams, and production to develop content experiences across media and platforms.

Responsibilities

• Addresses non-routine problems and contributes to process improvements by applying professional expertise.
• Leads smaller projects or oversees specific components of larger initiatives.
• Oversees daily activities of team members within a specific area to ensure task completion and coordinate with supervisors as necessary.

Job description

McCann in New York is seeking a creative copywriter to develop compelling platform and campaign narratives across multiple channels. You will craft brand messaging that reflects audience insights and business goals, and collaborate with art direction, design, strategy, social and production to deliver integrated content experiences.

The role emphasizes strategic writing, coordination with teams, and delivering engaging content that strengthens audience engagement and creative effectiveness