Strategic Copywriter — Brand Narratives & Campaigns

McCann; New York (NY); On-site; USD 65,000 - 95,000; Full time

Job summary

McCann in New York is seeking a creative Copywriter to shape campaign narratives, brand messaging and content across multiple channels. You will collaborate with art direction, design, strategy, social and client teams to produce clear, engaging work that aligns with brand voice and business goals.

You will lead project components, oversee copy quality, and contribute to the crafting of platform narratives that resonate with diverse audiences.

Qualifications

• Develops campaign narratives and brand messaging across multichannel platforms.
• Writes clear, engaging copy aligned with brand voice and business goals.
• Collaborates with art direction, design, strategy, social, client teams and production.

Responsibilities

• Develops and shapes compelling written platform and campaign narrative, brand messaging and content across multichannel platforms.
• Creates clear, engaging, and strategically aligned messaging that reflects brand voice, audience insights, and business objectives.
• Collaborates with art direction, design, strategy, social, client teams, and/or production to develop content experience that strengthens audience engagement, cultural relevance, and creative effectiveness across media and platform ecosystem.

Skills

Copywriting

Brand messaging

Content strategy

Multichannel content

Job description

McCann in New York is seeking a creative Copywriter to shape campaign narratives, brand messaging and content across multiple channels. You will collaborate with art direction, design, strategy, social and client teams to produce clear, engaging work that aligns with brand voice and business goals.

You will lead project components, oversee copy quality, and contribute to the crafting of platform narratives that resonate with diverse audiences.