Global Content Strategy Lead — CGT Marketing

Fresenius Kabi USA, LLC; Houston (TX); Remote; USD 120,000 - 130,000; Full time

Benefits offered by this job

401(k) plan with company contributions

Paid vacation, holiday and personal—D

Employee assistance program

Health benefits: medical, dental, and视

Job summary

Fresenius Kabi USA, LLC seeks a Manager, Marketing Content Strategy for Cell & Gene Therapy Technologies (CGT) to lead global content strategies and drive commercial objectives. You translate complex scientific and workflow information into credible messaging for priority audiences and coordinate across Marketing, R&D, Regulatory, and Commercial teams.

The role may be remote in the United States, with a target annual bonus of 10% and a salary range of $120,000-$130,000.

Qualifications

• Bachelor’s degree or higher in Marketing, Communications, Life Sciences, Business, or related field.
• 8+ years of experience in content marketing, product marketing, scientific communications, downstream marketing, or related commercial communications within life sciences, biotechnology, medical technology, or biopharmaceutical industries.
• Demonstrated ability to translate complex scientific, technical, product, and workflow information into clear content for technical and non-technical audiences.
• Experience developing content for omnichannel campaigns, conferences, customer communications, sales-enablement materials, and digital channels.
• Knowledge of cell and gene therapy, bioprocessing, advanced therapies, or related markets preferred.
• Experience coordinating content review with scientific, Regulatory, Legal, Quality, and Corporate Communications stakeholders.
• Ability to travel up to 15%, including internationally as required.

Responsibilities

• Own and execute global content strategies aligned with CGT business priorities, upstream marketing strategy, portfolio positioning, value propositions, and customer needs.
• Translate complex scientific, technical, workflow, and product information into clear, accurate, audience-appropriate content across presentations, brochures, case studies, thought-leadership materials, conference assets, training materials, and other communications.
• Provide strategic content direction to internal subject-matter experts, agency partners, and external collaborators, integrating scientific expertise and commercial objectives into credible, differentiated communications.
• Establish and govern global content plans, editorial calendars, asset priorities, and approval workflows to support milestones, launches, campaigns, conferences, and commercialization initiatives.
• Set content quality standards and direct review and optimization of materials for scientific accuracy, market relevance, accessibility, brand alignment, and consistency.

Job description

Fresenius Kabi USA, LLC seeks a Manager, Marketing Content Strategy for Cell & Gene Therapy Technologies (CGT) to lead global content strategies and drive commercial objectives. You translate complex scientific and workflow information into credible messaging for priority audiences and coordinate across Marketing, R&D, Regulatory, and Commercial teams.

The role may be remote in the United States, with a target annual bonus of 10% and a salary range of $120,000-$130,000.