Global Consumer Insights & Strategy Manager

The National Football League; New York (NY); Vor Ort; USD 115.000 - 125.000; Vollzeit

Zusammenfassung

The National Football League seeks a Manager, Global Consumer Insights & Research in New York to lead research development, analysis, and insights generation informing fan development and business growth. This role partners across NFL Clubs and key stakeholders to ground decisions in fan understanding and market dynamics.

You will synthesize primary research, syndicated data, and market intelligence into concise visuals and executive-ready recommendations.

Qualifikationen

• Translate business questions into research objectives and plans.
• Synthesize complex findings into concise insights for stakeholders.
• Create executive-ready presentations and reports.
• Manage multiple projects with stakeholders and vendors.

Aufgaben

• Monitor fandom, engagement, and brand health across markets.
• Analyze cultural and regional differences to identify opportunities to grow fans.
• Develop audience-level strategies by demographic and segmentation lenses.

Kenntnisse

Consumer insights

Market research

Analytics

Storytelling

Project management

Vendor management

Cross-functional collaboration

Ausbildung

Bachelor's degree

Tools

Microsoft Excel

SPSS

Q

Jobbeschreibung

The National Football League seeks a Manager, Global Consumer Insights & Research in New York to lead research development, analysis, and insights generation informing fan development and business growth. This role partners across NFL Clubs and key stakeholders to ground decisions in fan understanding and market dynamics.

You will synthesize primary research, syndicated data, and market intelligence into concise visuals and executive-ready recommendations.