Senior Engagement Analytics Lead — Fan Data & Marketing

National Football League; New York (NY); On-site; USD 130,000 - 180,000; Full time

Job summary

The National Football League is seeking a Senior Fan Engagement Data Scientist to partner with our NYC team and stakeholders across Marketing, DTC, and Consumer Insights. You will lead a distributed offshore delivery team to turn ambiguous ideas into sharp analytics and present findings to Director- and VP-level leaders.

You will design segmentation, predictive models, and experiments to drive fan engagement, applying GenAI/LLM-assisted analytics within governed workflows while upholding data

Qualifications

• 7+ years in customer or fan data analytics with a track record translating data into marketing strategy.
• Experience turning ambiguous business questions into scoped, delivery-ready analytics work.
• Experience leading or closely partnering with distributed or offshore teams.
• A confident, clear communicator—comfortable presenting to senior stakeholders.
• Advanced SQL and Python; working knowledge of ML frameworks and GenAI/LLM-based analytics tools.
• Bachelor's or Master's degree in Data Science, Business Analytics, CS, Economics, Statistics, or related field.
• Understanding of data management principles, including identity resolution and marketing consent.
• Hands-on experience with a modern cloud data stack (AWS, Snowflake, or Databricks).

Responsibilities

• Translate ambiguous business questions from Marketing, DTC, and Consumer Insights stakeholders into scoped, high-impact analytical work.
• Lead and coach a distributed offshore delivery team, keeping quality, pace, and prioritization on track across a compressed daily overlap window.
• Own your work end-to-end - from framing a hypothesis to presenting recommendations directly to Director- and VP-level stakeholders.
• Build strong partnerships across marketing, technology, BI, and data engineering as a trusted analytics voice in the room.
• Design segmentation, predictive models, and experiments (A/B tests) that convert fan behavior into targeted, actionable marketing strategies.
• Apply GenAI/LLM-assisted analytics tools, within governed workflows, to move faster from data to insight.
• Define and manage KPIs for fan engagement, partnering with the BI Center of Excellence to expand access to insight across the org.
• Champion data quality and integrity across every initiative you touch

Skills

Advanced SQL and Python

Communication with senior stakeholders

Leadership of distributed/offshore,跨境?

Education

Bachelor's or Master's in Data Science / Analytics / CS / Economics / Statistics

Tools

AWS

Snowflake

Databricks

Job description

The National Football League is seeking a Senior Fan Engagement Data Scientist to partner with our NYC team and stakeholders across Marketing, DTC, and Consumer Insights. You will lead a distributed offshore delivery team to turn ambiguous ideas into sharp analytics and present findings to Director- and VP-level leaders.

You will design segmentation, predictive models, and experiments to drive fan engagement, applying GenAI/LLM-assisted analytics within governed workflows while upholding data