Consumer Products Communications Lead

The National Football League; New York (NY); On-site; USD 95,000 - 115,000; Full time

Job summary

The National Football League (NFL) in New York, NY, seeks a Manager, Communications-Consumer Products to lead storytelling and proactive campaigns for the league's Consumer Products business. You will collaborate with internal teams and external partners to drive product launches, partnerships, and retail moments, while aligning with the international communications team.

The role requires strong writing and relationship-building skills, experience with consumer brands or sports/entertainment

Qualifications

• Bachelor’s degree in communications or related field.
• Minimum 4 years of professional experience in communications, public relations, media relations, or a related field.
• Experience working for a consumer-facing brand, communications agency, sports or entertainment organization, or similarly fast-paced business.
• Strong writing, editing, pitching, and verbal communication skills, with the ability to tailor stories for traditional, digital, social-first, and trade audiences.
• Demonstrated success developing and executing proactive communications campaigns, announcements, and media strategies.
• Knowledge of cultural and consumer trends, particularly across sports, fashion, entertainment, arts, lifestyle, media, or technology.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
• Experience collaborating across functions and building effective relationships with colleagues, leaders, agencies, partners, and media contacts.
• Sound judgment and the ability to work effectively in high-profile, high-pressure situations.
• Experience supporting issues or crisis communications is preferred.

Responsibilities

• Develop and execute communications strategies for the league’s Consumer Products business, including product launches, campaigns, partnerships, and key retail moments.
• Partner with internal teams and external organizations to increase awareness of NFL products and support business objectives across NFLShop.com and key retailers.
• Manage the communications agency supporting the Consumer Products business, including priorities, deliverables, and results.
• As a member of the international communications team, serve as the day-to-day comms point for the NFL office in Toronto supporting all Canada-related priorities.
• Partner with communications colleagues across league offices and the 32 clubs to amplify priority stories and key moments.
• Work regularly with league executives, business leaders, partners, and other external stakeholders.
• Build and maintain relationships with consumer, business, sports, entertainment, fashion, and technology media.
• Contribute to issues and crisis communications as needed, supporting timely and coordinated responses.

Skills

Communications

Public relations

Media relations

Writing

Verbal communication

Stakeholder management

Crisis communications

Project management

Collaboration

Storytelling

Education

Bachelor’s degree in communications

Job description

The National Football League (NFL) in New York, NY, seeks a Manager, Communications-Consumer Products to lead storytelling and proactive campaigns for the league's Consumer Products business. You will collaborate with internal teams and external partners to drive product launches, partnerships, and retail moments, while aligning with the international communications team.

The role requires strong writing and relationship-building skills, experience with consumer brands or sports/entertainment