Global Confluent Event Strategist

IBM; Austin (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

IBM is seeking a Client Experience Marketing Event Strategist to drive global event strategy, deliver exceptional attendee experiences, and partner with cross‑functional teams to align events with business goals. The role emphasizes strategic thinking, budget governance, and measurable outcomes across markets and audiences.

The candidate will lead an integrated event portfolio, collaborate with Marketing, Sales, Product, Ecosystem, and Communications, and advance IBM's event ecosystem with

Qualifications

• Bachelor’s degree in marketing, Communications, Business Administration, or related field, or equivalent experience.
• Significant experience in event marketing, experiential marketing, integrated marketing, or related disciplines.
• Demonstrated success developing and leading global event strategies for complex technology organizations.
• Experience working with executive stakeholders and influencing decisions across multiple functions and geographies.
• Strong understanding of audience engagement, demand generation, pipeline development, and customer experience strategy.
• Proven ability to manage large-scale event portfolios, budgets, agencies, and strategic partnerships.
• Strong analytical skills with the ability to translate performance data into business recommendations.
• Exceptional communication, presentation, leadership, and stakeholder management skills.

Responsibilities

• Define and lead the global event strategy for the Confluent business, aligning event investments to business objectives, product priorities, and go-to-market initiatives.
• Develop and manage an annual strategic portfolio.
• Partner with senior stakeholders across Marketing, Sales, Product, and Ecosystem teams to establish event priorities, target audiences, success measures, and activation plans.
• Design audience-first event experiences that engage priority clients, prospects, developers, partners, and executive decision-makers.
• Ensure event programs contribute to measurable business outcomes, including audience engagement, pipeline generation, customer expansion, and brand awareness.
• Lead portfolio planning, governance, budget strategy, agency relationships, and vendor partnerships.
• Use data, performance insights, and market trends to optimize event investments and continuously improve program effectiveness.
• Drive innovation through technology, automation, scalable event frameworks, and modern audience engagement strategies.
• Provide thought leadership and guidance to event teams and cross-functional stakeholders across geographies and business units.
• Ensure compliance with IBM policies, financial controls, data privacy requirements, and event governance standards.
• Drive Strategy and Outcomes: Partner with demand generation, field marketing, and partner acceleration teams to define event objectives, target audiences, and success metrics that align to business goals, ultimately driving strategy and outcomes.
• Design Impactful Client Journeys: Develop integrated event experiences, including branding, content, and engagement strategies, focused on capturing and converting client interest into pipeline and revenue.
• Execute with Excellence: Manage all end-to-end event processes and tools, ensuring alignment with IBM's standards for audit, legal, and financial compliance, while maintaining a relentless focus on post-event performance.
• Optimize Performance: Leverage a robust Response Lead Management (RLM) plan to ensure consistent pre- and post-event follow-up across field and sales teams, analyzing event results to extract performance insights.
• Innovate and Lead: Provide thought leadership in event innovation, continuously improving processes, tools, and client engagement models to elevate IBM's event ecosystem.

Skills

Analytical skills

Leadership

Stakeholder management

Communication

Audience engagement

Demand generation

Education

Master's Degree

Bachelor’s degree in marketing

Tools

RainFocus

Captello

Adobe Workfront

Adobe Marketo

Job description

IBM is seeking a Client Experience Marketing Event Strategist to drive global event strategy, deliver exceptional attendee experiences, and partner with cross‑functional teams to align events with business goals. The role emphasizes strategic thinking, budget governance, and measurable outcomes across markets and audiences.

The candidate will lead an integrated event portfolio, collaborate with Marketing, Sales, Product, Ecosystem, and Communications, and advance IBM's event ecosystem with