Global Communications Insights Lead

AB InBev; New York (NY); On-site; USD 165,000 - 185,000; Full time

Job summary

AB InBev in New York, NY is seeking a Global Communications Insights Manager for the in-house draftLine agency to connect media intelligence, social listening, cultural insights, and reputation measurement into actionable business intelligence for Communications and Marketing teams.

The role requires establishing global measurement frameworks, governance, and reporting standards to ensure consistent understanding of media performance, sentiment, and public opinion across brands and markets.

Qualifications

• Minimum 7 years in communications analytics, media intelligence, social listening, digital analytics, or related roles within marketing or agency environment.
• Experience with media intelligence and social listening platforms to measure performance and reputation.
• Strong understanding of communications and social media measurement, sentiment analysis, media impact, and narrative tracking.

Responsibilities

• Define and govern global methodologies, KPIs, and reporting standards for media performance, social conversation, sentiment, and reputation.
• Monitor and analyze traditional and earned media coverage and social narratives for consumer and corporate brands; identify shifts in audience perception.
• Translate media intelligence and public opinion data into actionable insights and strategic recommendations for Communications and Marketing teams.
• Monitor evolving media and cultural landscape to identify trends, opportunities, and potential reputation risks.
• Drive consistency in global measurement and reporting; establish internal, category, and competitive benchmarks.
• Optimize media monitoring, analytics, and public opinion tools for better methodologies and reporting efficiency.
• Collaborate across Communications, Marketing, Insights, Brand teams, and external partners to connect intelligence with business priorities.

Skills

Analytical thinking

Storytelling

Cultural fluency

Data-driven insights

Curiosity & adaptability

Collaboration

Education

Bachelor’s degree (marketing, communications, data analytics)

Tools

Cision

Brandwatch

TalkWalker

Meltwater

Job description

AB InBev in New York, NY is seeking a Global Communications Insights Manager for the in-house draftLine agency to connect media intelligence, social listening, cultural insights, and reputation measurement into actionable business intelligence for Communications and Marketing teams.

The role requires establishing global measurement frameworks, governance, and reporting standards to ensure consistent understanding of media performance, sentiment, and public opinion across brands and markets.