Global Social Insights & Listening Lead

Abinbev

New York (NY)

On-site

USD 165,000 - 185,000

Full time

14 days+

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Job summary

AB InBev in New York City is seeking a Global Social Listening & Insights Manager to bridge data and creativity within the in-house agency, draftLine. You will leverage social listening, digital analytics, and cultural trend spotting to unlock opportunities for global brands and inform marketing decisions.

The role focuses on delivering actionable insights, reporting to empower teams, and collaborating across Strategy, Creative, and Brand to optimize campaigns in a fast-evolving digital

Qualifications

Bachelor's degree in marketing, communications, data analytics, or related field.
Experience with social listening platforms and social media management tools.
Strong data interpretation and visualization skills.
Experience with advertising and creative campaign measurement.

Responsibilities

Monitor social conversations and identify opportunities for branded campaigns.
Synthesize insights and deliver actionable recommendations for marketing teams.
Identify cultural trends driving engagement across social platforms.
Monitor alcohol category developments and provide context for strategy.

Skills

Analytical thinking

Data storytelling

Cross-functional collaboration

Storytelling for C-Suite

Cultural trend awareness

Data-driven insights communication

Education

Bachelor's degree in marketing, communications, data analytics, or related field

Tools

Brandwatch

Emplifi

CreatorIQ

Cision

TalkWalker

Meltwater

Job description

The role focuses on delivering actionable insights, reporting to empower teams, and collaborating across Strategy, Creative, and Brand to optimize campaigns in a fast-evolving digital

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