Global Communications Insights Manager

abinbev; New York (NY); On-site; USD 165,000 - 185,000; Full time

Job summary

AB InBev seeks a Global Communications Insights Manager to connect media intelligence, social listening, and reputation data. You will define global measurement frameworks and reporting standards to deliver actionable insights for Communications and Marketing across brands and markets.

You will monitor traditional and earned media, sentiment, and narratives, translating data into strategic recommendations for senior stakeholders.

Qualifications

• Bachelor's degree in marketing, communications, data analytics, or related field.
• Proficiency with media intelligence, social listening, and communications measurement platforms (Cision, Brandwatch, TalkWalker, Meltwater).
• Experience analyzing earned media and social data sources to assess communications performance and reputation.
• Strong understanding of communications and social media measurement, sentiment analysis, media impact, and narrative tracking.
• Strong data interpretation and visualization skills.
• Experience with Communications, Corporate Affairs, PR, Social Intelligence, or Insights functions.

Responsibilities

• Define and govern global methodologies, KPIs, and reporting standards for media performance, social conversation, sentiment, reputation, and public opinion across brands, categories, and markets.
• Monitor and analyze traditional and earned media coverage, social conversation, sentiment, and key narratives for Consumer and Corporate Brands, identifying shifts in audience perception.
• Translate media intelligence, social listening, and public opinion data into actionable insights, reporting, and strategic recommendations for Communications and Marketing teams.
• Monitor evolving media, social, and cultural landscape to identify trends, opportunities, and reputation risks.
• Drive consistency in global measurement and reporting while establishing internal, category, and competitive benchmarks.
• Optimize media monitoring, analytics, and public opinion tools, improving methodologies, automation, and reporting efficiency.

Skills

Media analytics

Social listening

Data visualization

Storytelling

C-Suite storytelling

Stakeholder management

Education

Bachelor's degree in marketing or communications

Tools

Cision

Brandwatch

TalkWalker

Meltwater

Job description

About us

AB InBev is the leading global brewer and one of the world's top 5 consumer product companies. With over 500 beer brands, we're number one or two in many of the world's top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About AB InBev Growth Group

Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.

In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.

We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.

ABOUT THE ROLE

The Global Communications Insights Manager plays a critical role within our in-house agency, draftLine, connecting media intelligence, social listening, cultural insights, and reputation measurement to deliver actionable business intelligence for Communications and Marketing teams. The position is responsible for establishing global measurement frameworks and reporting standards that enable a consistent understanding of media and social performance, public perception, reputation, and emerging trends for our Consumer and Corporate Brands. By integrating earned media analysis, social conversation, sentiment, and public opinion signals, this role will provide a holistic view of communications effectiveness and audience response. Through governance, standardization, and capability development, the role will help scale best practices across markets, ensuring a consistent and data-driven approach to communications intelligence globally.

Key Accountabilities of Position:

• Communications & Social Measurement Framework: Define and govern global methodologies, KPIs, and reporting standards for measuring media performance, social conversation, sentiment, reputation, and public opinion across brands, categories, and markets.
• Communications & Social Intelligence & Monitoring: Monitor and analyze traditional and earned media coverage, social conversation, sentiment, and key narratives for our Consumer and Corporate Brands, and Category, identifying shifts in audience perception and public discourse.
• Integrated Reporting & Insights: Translate media intelligence, social listening, and public opinion data into actionable insights, reporting, and strategic recommendations that inform Communications and Marketing teams.
• Cultural Trends: Monitor the evolving media, social, and cultural landscape to identify emerging trends, opportunities, and potential reputation risks.
• Global Reporting Governance & Benchmarking: Drive consistency in global measurement and reporting while establishing relevant internal, category, and competitive benchmarks.
• Tools & Measurement Optimization: Optimize media monitoring, analytics, and public opinion tools, identifying opportunities to improve methodologies, automation, and reporting efficiency.
• Cross-Functional Collaboration: Partner with Communications, Marketing, Insights, Brand teams, and external partners to connect intelligence with business priorities.

REQUIRED SKILLS

• Level of Education: Bachelor's degree in marketing, communications, data analytics, or related field
• Technical:
• Proficiency with media intelligence, social listening, and communications measurement platforms (i.e. Cision, Brandwatch, TalkWalker, Meltwater)
• Experience analyzing earned media and social data sources to assess communications performance and reputation
• Strong understanding of communications and social media measurement, sentiment analysis, media impact, and narrative tracking
• Strong data interpretation and visualization skills
• Experience with Communications, Corporate Affairs, PR, Social Intelligence, or Insights functions
• Soft:
• Strong analytical and critical-thinking abilities
• Strong storytelling and presentation skills with C-Suite level stakeholders
• Deep fluency in today's culture and shifting media behaviors
• Ability to communicate data-driven insights
• Curiosity and adaptability to navigate fast-evolving digital landscape
• Collaborative mindset with ability to work across functions
• Experience (Years within Function): Minimum of 7 years in communications analytics, media intelligence, social listening, digital analytics, reputation measurement, or related roles within marketing or agency environment

What We Offer

Work Location: New York, NY (onsite)

Salary: $165.000 - $185.000 + Bonus

Competitive compensation package where you'll be rewarded based on your performance and recognized for the value