Global Communications Insights Lead

abinbev; New York (NY); On-site; USD 165,000 - 185,000; Full time

Job summary

AB InBev seeks a Global Communications Insights Manager to connect media intelligence, social listening, and reputation data. You will define global measurement frameworks and reporting standards to deliver actionable insights for Communications and Marketing across brands and markets.

You will monitor traditional and earned media, sentiment, and narratives, translating data into strategic recommendations for senior stakeholders.

Qualifications

• Bachelor's degree in marketing, communications, data analytics, or related field.
• Proficiency with media intelligence, social listening, and communications measurement platforms (Cision, Brandwatch, TalkWalker, Meltwater).
• Experience analyzing earned media and social data sources to assess communications performance and reputation.
• Strong understanding of communications and social media measurement, sentiment analysis, media impact, and narrative tracking.
• Strong data interpretation and visualization skills.
• Experience with Communications, Corporate Affairs, PR, Social Intelligence, or Insights functions.

Responsibilities

• Define and govern global methodologies, KPIs, and reporting standards for media performance, social conversation, sentiment, reputation, and public opinion across brands, categories, and markets.
• Monitor and analyze traditional and earned media coverage, social conversation, sentiment, and key narratives for Consumer and Corporate Brands, identifying shifts in audience perception.
• Translate media intelligence, social listening, and public opinion data into actionable insights, reporting, and strategic recommendations for Communications and Marketing teams.
• Monitor evolving media, social, and cultural landscape to identify trends, opportunities, and reputation risks.
• Drive consistency in global measurement and reporting while establishing internal, category, and competitive benchmarks.
• Optimize media monitoring, analytics, and public opinion tools, improving methodologies, automation, and reporting efficiency.

Skills

Media analytics

Social listening

Data visualization

Storytelling

C-Suite storytelling

Stakeholder management

Education

Bachelor's degree in marketing or communications

Tools

Cision

Brandwatch

TalkWalker

Meltwater

Job description

AB InBev seeks a Global Communications Insights Manager to connect media intelligence, social listening, and reputation data. You will define global measurement frameworks and reporting standards to deliver actionable insights for Communications and Marketing across brands and markets.

You will monitor traditional and earned media, sentiment, and narratives, translating data into strategic recommendations for senior stakeholders.